You might depend on your in-house advertising team to promote your products or services. But as you grow, partnering with an advertising agency becomes paramount in the process.

Outsourced advertising has its benefits. Agency professionals live and breathe advertising, and putting their skills into marketing efforts can boost authority for your brand.

Also, advertising agencies see business from all aspects and is an invaluable attribute for establishing fresh brand images.

But finding the right agency is not easy. There are many advertising agencies in Philadelphia. From five-person boutique agencies to large-sized advertising agencies with offices distributed across the world with an array of core strengths, the options can be overwhelming.

With so much saturation, how do you find the right advertising agency fit for you?

Do not worry. In this article, we will walk you through the points to consider when selecting an advertising agency. Read on.

Define Your Advertising Objective

First thing first. You cannot hire the right agency if you don’t know what’s your ultimate objective behind advertising.

Do you want to launch a new product or service?

Do you need to reach a tangible goal?

Do you want to expand?

Find the answers to these questions.

The world of advertising is enormous. There are both integrated and specific solution-oriented advertising agencies in Philadelphia. If you are not clear with your goal, you will end up hiring the wrong agency and have poor ROI. Can you afford that?

A little homework can make sure you don’t end up breaking the bank.

The Agency Should Be Committed and Transparent

Communication is a two-way street. You cannot expect an agency would understand the nitty-gritty of your business as you do.

However, for a fruitful engagement to exist and grow, a valuable advertising agency will carefully listen, practice inclusion, and not mind educating “behind the curtain”.

They should be transparent with the process and have a genuine interest in your industry if they do not have your industry-specific knowledge or experience.

You might not be their only client, but the agency you plan to hire should always make you feel that way.

Specializes in Your Industry

Advertising agencies in Philadelphia who spend most of their time targeting specific audience types will already be familiar with the requirements and concerns related to them, whether it’s B2B or B2C. Their daily know-how will help you achieve your advertising goals faster.

Look out for an advertising agency that specializes in your industry. They can help you come up with a unique selling proposition (USP) that you might have never thought of and differentiate your brand from the competition because of their experience.

The Agency Should Be Cost-effective (Not Cheap)

Freelance and remote working culture and the low cost of entry are the primary reasons behind the proliferation of digital advertising agencies. Anyone can develop a website for $500 and change their LinkedIn bio to “Ad Agency CEO.” even if their idea of an advertising solution is nothing but a slogan.

Cost-effective doesn’t mean cheap. You get what you pay for but that doesn’t mean a highly-priced advertising agency can help you win the competition either.

Instead, you should go for a full-service advertising agency. Such an agency comes with a plethora of capabilities including web development services, graphics design, social media, copywriting, and video production. They help streamline workflow and offer more effective and efficient creative and communication services. All these translate into cost-effective services when combined.

Full-service agencies are media neutral. They make data-driven decision decisions to carry out initiatives that are best for your business and not always based on the agency’s specialization.

You get coherent messaging, a clear appealing brand, and a partner that’s accountable to deadlines, expenditures, and results.

Final Thoughts

Most advertising challenges go a lot deeper than your brand’s surface image. The right advertising agency develops a thorough understanding of your business from the ground up. It puts your region and target market and audience under a microscope and gathers all the data it can. The best advertising agencies in Philadelphia, dive deep into conundrums and develops solutions that begin with the fundamentals so the surface fixes have a solid foundation.

So what do you look for while hiring an advertising agency?