Why PPC Marketing Is Important for Business Success?
There are many elements to a successful marketing campaign, and pay-per-click (PPC) advertising is an important piece of the puzzle. PPC can be a great way to drive traffic to your website and generate leads for your business. In this blog post, we’ll discuss why PPC marketing is important for business success and how you can get started with a campaign. Thanks for reading!
Define PPC and explain how it works
Pay-per-click marketing, or PPC, is a marketing activity where marketing agencies in Pittsburgh provide services to their clients based on the monetary cost per click. In simple terms, it involves using of ads placed on search engines, social media posts, and websites that appear in response to keyword searches or specific topics. The advertisements are linked to landing pages where visitors can learn more about the product or service being advertised. Payment is only made by the advertiser when someone clicks on that ad and visits the landing page. From there they will decide on whether to buy the product and complete a purchase, making this a lucrative marketing activity for marketing agencies in Pittsburgh and their clients.
Give statistics on how effective PPC is in marketing
Pay-per-click (PPC) marketing has become an increasingly popular marketing strategy for businesses of all sizes, including marketing agencies in Pittsburgh. According to recent studies, PPC campaigns generate clicks at an average rate of 5 percent and can lead to a conversion rate up to 15 times higher than organic campaigns. Moreover, the cost per click from PPC marketing generally costs around 3 dollars and the resulting conversion rate can often exceed this initial cost by a sizeable margin. For example, it has been suggested from marketing professionals that a successful campaign will generally bring in ten times its value in customers;i.e., $30 worth of customers for one initial investment of $3. It is no surprise then that PPC marketing continues to grow as one of the most effective marketing strategies today.
Share case studies of businesses that have used PPC successfully
Marketing agencies in Pittsburgh are no strangers to using PPC marketing as an effective tool for gaining visibility and increasing conversion. Many businesses have seen success by leveraging the power of these marketing strategies. For example, a major appliance retailer was able to increase their click-throughs by 300% through thoughtfully crafted campaigns that directly tapped into the exact needs of their target market. Similarly, a popular travel company was able to identify ideal times to display ads and saw a consequent boost in conversions by 40%. These examples show how marketing agencies in Pittsburgh can help companies succeed with PPC marketing campaigns.
Offer tips on how to create an effective PPC campaign
Taking the time to create an effective PPC campaign can be immensely beneficial for marketing agencies in Pittsburgh. It is essential to clearly specify goals and objectives, decide on the right budget, choose keywords accurately, and measure success. You should also consider supplementing manual efforts with automated tools that have been developed by experienced professionals to improve marketing campaigns. Additionally, ensuring top-notch quality control measures will guarantee a reliable way to achieve campaign goals. Following these tips is crucial in order to build a successful PPC campaign.
Explain the importance of ongoing optimization and management
In today’s digital marketing world, ongoing optimization and management are essential for marketing agencies in Pittsburgh to stay relevant and competitive. By continually evaluating campaigns and making tweaks to maximize impact, marketing agencies can ensure they take advantage of all potential opportunities while simultaneously meeting their customer goals. As customer and market needs evolve, marketing agencies must have processes in place that can adapt accordingly to keep up and continue providing the best possible service. Through ongoing optimization and management, marketing agencies in Pittsburgh can remain a step ahead of the competition.
Pay-per-click advertising is one of the most effective ways to drive traffic to your website and increase sales. By understanding how PPC works and following the tips in this article, you can create a successful campaign that will deliver results for your business. If you need help getting started, contact one of the many marketing agencies in Pittsburgh that offer PPC management services. With a little help, you can take your online marketing to the next level and see real results from your campaigns.
The Importance of Contracting an Experienced Creative Agency
Working with an experienced creative agency is an important aspect of growing any business. As most marketplaces are loaded with competition, standing out is often necessary in order to grow. Larger businesses often have robust marketing departments, whereas smaller businesses need some help in order to build up their image publicly. However, no matter the size of a company, contracting an experienced the best creative agencies in Los Angeles can give any business the edge they need to bring life to their image, design future creative marketing campaigns that wow customers, and help boost their business profile.
Building an Image
Building an image is far more difficult than choosing the right font headers and fancy artwork; it’s about creating a company facade that shows customers and the public what the core business is, both in terms of industry and atmosphere. Best creative agencies in Los Angeles go beyond making generic advertisements. They can get to the heart of a business and reflect their message through a wide range of marketing platforms. They can even help the business with all things related to brand image. This includes traditional marketing and digital marketing, as well as internal communications, ideas for customer-facing building decor, and keywords to use in published copy.
Thorough image building is key to ensuring a business is as unique as possible. It draws the eye of the targeted audiences, improve sales, and promotes a friendly and approachable facade. The best creative agencies in Los Angeles employ skilled teams of image experts to help their clients build their brands and tell their stories.
Expert Knowledge
Working with one of the best creative agencies in Los Angeles brings the latest in advertising knowledge and market research to the table. Experienced creative agencies keep up with the latest trends in the world as well as cutting-edge digital marketing techniques. Teams within experienced creative agencies are constantly honing their skills in order to remain competitive and give their customers the best value for their marketing dollar.
Market research is an absolute must for any business looking to build their image. This data helps to create marketing campaigns that are both creative and appropriately targeted to the right audience. Even large corporations often contract best Creative Agencies in Los Angeles in order to use their specialized knowledge and tools and request detailed market analysis and even marketing planning.
Creative agencies are stacked with experts in various areas of marketing. Marketing teams include social media experts, videographers, graphic designers, audio specialists, researchers, and traditional marketing specialists.
Always Strives for Success
Contracting experienced creative agencies has a major benefit to a business . Best Creative Agencies in Los Angeles do everything they can to create successful marketing campaigns for their clients. Creative agencies don’t last if they don’t have the clientele to keep them funded, which means success is very important to them. Success for a creative agency comes in many forms, but primarily it is measured through analysis during campaigns to ensure that the return on investment is sound for a business and growth is occurring.
Part of striving for success always includes learning about a business before starting on the market research and creative processes. Asking the business owners and marketing representatives questions about the business and industry allows the creative agency to create a working relationship built on knowledge and gives their teams a foundation to work upon.
Cost Effective
While experienced creative agencies don’t generally survive because they are the cheapest available, they always attempt to be priced according to the quality of marketing they can produce for a business. Ultimately, creative agencies are the best return on investment when it comes to marketing compared to internal marketing teams. In-house marketing departments can be expensive to hire, train and maintain, while a creative agency can be brought in temporarily.
Using the best creative agencies in Los Angeles can help a business take their brand’s image and marketing to the next level. Through the use of experienced teams of marketing experts, a company can boost their performance for a great ROI.
Why Does It Make Sense to Outsource Digital Marketing?
With the advent of computers and the internet, marketing methods have changed. In this day and age, digital marketing has become inevitable. However, there are various entailed and connected tasks. There will be marketing success only when these different actions are perfect. These tasks include search engine optimization, social media promotional activities, PPC, keeping banner ads, etc. All these tasks are specialized ones, and only technically perfect and experienced individuals will be able to make these tasks flawless. Small and medium-sized companies will not be able to recruit such talented staff and the related sophisticated tools. Besides, one will have to update the connected hardware and software frequently.
In our time, business activities have gone digital. Without a functional online platform, businesses will not be able to thrive. That said, conducting marketing tasks through digital ways is not an easy task. Only experienced digital marketing personnel will be able to handle the entailed tasks efficiently. Technical awareness and most modern technological tools are essential. However, because of monetary restrictions, small and medium companies will not be able to maintain a separate IT department. Hence, the best way they can manage these tasks is by outsourcing the same to an external company. However, one must make sure that the digital marketing agency Pittsburgh that you select has relevant technical qualifications, experience, and the needed skill for managing your digital marketing needs. They must be able to design specific digital marketing plans that will make your business flourish. Their marketing strategies must be flawless and pragmatic.
Work within the Budget: There will not be any need to recruit IT professionals, which is a costly matter. Further, you will not have to buy costly machines, hardware, software, etc., or provide your employees technical training now and then. There will not be any need to update the system for every related task.
Outsourcing will Minimize Stress: You will not have to sweat a lot to make your IT-related task perfect as the outsourcing company will take care of all the related tasks.
Experience: You will get the professional assistance of highly qualified and technically-perfect employees. Even when you train your employees, they will not be professionally competent as these employees.
Less Workload: Your employees will have less workload. You can use their skill and time for other productive work without damaging your budget. Working within the planned budget is a way to enhance profit margin.
All these tasks will cost heavily and become a financial burden for such companies. That said, outsourcing IT-related jobs will be more profitable for them. One can find different digital marketing agency Pittsburgh companies. Nevertheless, choosing an experienced and affordable marketing agency would be best to fill the bill for your practical needs.
Why Hiring a Professional Advertising Service is the Right Decision For Your Business
Why Hiring a Professional Advertising Service is the Right Decision For Your Business
Building up a business can require a lot of effort but can yield huge rewards. While there are many tasks involved in beginning and running a business, it’s important not to forget about advertising. Even if every other part of the business runs smoothly, without a strong, growing customer base, a business cannot succeed. Rather than attempting to create your own advertisements, it can be beneficial to hire a professional advertising service.
Responsible Delegation
Running a business comes with many responsibilities. From overseeing accounting, inventory, sales and the many other aspects of a business, the owner can be kept running from early morning till late at night. Among all the other pressing responsibilities, advertising and promotion can slip through the cracks.
By hiring one of the best advertising agencies Los Angeles, you can ensure that your business will have top notch advertising campaigns. With the right advertising agency, your vision and ideals for your company can be incorporated into the ad campaigns. With your advertising well taken care of, your attention can be focused on everything else.
Ensured Creativity
Depending on the skills, schooling and personalities of a business owner and their employees, their creativity may not be suited to building advertising campaigns. In cases such as these, it can be extremely difficult to come up with a suitable campaign on your own.
By hiring one of the top advertising agencies in Los Angeles, you can be sure their creators are well suited to developing and crafting the best advertisements possible. Working in Los Angeles, a large city firmly grounded in the filmmaking industry of Hollywood, creativity and inspiration are critical to impactful advertisements.
By working closely with your advertising agency, you can gain an understanding of the creative process behind each ad. With the right agency, you can even be a part of the process, sharing details and insights about your company’s vision. With input directly from the business owner, creators can craft the messaging and style of the advertisements to uniquely convey the values of your company to your target demographics.
Competitive Edge
Los Angeles is a large city and therefore creates an atmosphere of competition between all businesses. Competition between advertising agencies in Los Angeles has led to their constant growth and adaptability. It also makes it clear which agencies are among the most successful.
With one of the leading advertising agencies working with your company, you can quickly grow your customer base. With a loyal customer base, a company can build greater income and stabilize revenue. With strong advertising campaigns, a steady flow of new customers can also be attracted. Over time these customers can form the strong, committed base needed for a healthy business.
With a solid customer base, your company can gain a competitive edge over others in Los Angeles, but brand messaging must still be maintained in order to keep it. Every business in the city competes for the attention of the same customers, making it difficult to gain their loyalty. This makes working with one of the best advertising agencies in Los Angeles imperative to success.
Experienced Advertising Agencies in Los Angeles
The complex and varied economy of Los Angeles provides a continuous workflow to advertising agencies. This allows the creators and companies to build experience, not only with the tools of advertising but also with the community of Los Angeles. Each city and town have their own unique flavor and flair, and intertwined with Hollywood, Los Angeles is no different.
By working with various companies around the city, the best advertising agencies in Los Angeles have been able to gain an understanding of the styles of the city as well as what attracts the attention of the residents. With this experience on your side, your advertisements can fit in with the city while still catching the eye of viewers and drawing in new customers.
Working with one of the best advertising agencies in Los Angeles can be a great boost to your business. Not only does it reduce the responsibilities of the owner and employees, but also supplements their skills. An advertising agency employs experienced and extremely imaginative creators, giving them a competitive edge in creating strong advertisements to send your business to the top of your industry.
Common Traits in the Best Creative Agencies in Los Angeles
Creative agencies have only grown in popularity in the past few years because they are servicing businesses’ needs in a new way. By bringing together all of the creative needs for most businesses under one roof, they offer a one-stop-shop for everything from branding to marketing to social media management and advertising. If you’re looking to work with one, though, you’ll want to work with the best creative agencies in Los Angeles.
Here are a few traits that all the best creative agencies in Los Angeles have to help you find the right one for your business. They will help you get everything you need to make an impact and reach new levels of success.
Industry experience
For you, the best creative agencies in Los Angeles have experience in your industry. They also have experience in other industries, which means they can have both and insider and outsider perspective on your business. This is especially advantageous in the world of branding, marketing and advertising, since it means you can make a splash while fitting your industry’s standards.
A dedication to data
We live in a world of big data. So much so that nearly every decision made needs to have a data justification. While many agencies are resistant to data driving creative, the best creative agencies in Los Angeles find a healthy marriage of the two. This creates campaigns and branding that has a leg up on the competition, blending what we know will work with the risks and excitement that can only come from the truly creative among us.
Using data isn’t just for creating campaigns, however, the top agencies will use data to adapt their campaigns on the fly to drive up engagement and success. This helps their campaigns reach more people and make more of an impact. It also means they can hand metrics to their clients that prove the success of their campaigns, and what to do next time so that they reach even higher levels of success.
Experts to help at every step
The main advantage of a creative agency is that they house experts for almost everything under one roof. In the past, companies and clients had to employ, and pay, multiple agencies to do work that was all related. For graphic design, they had to go to a design firm. Advertising firms were tapped for some ads, social media management companies for others. Branding, market research and web design could also be developed and maintained by entirely separate companies.
Creative agencies bring all of this expertise under one roof, creating a jack-of-all-trades agency that houses masters of their respective areas. It means you can get everything you need, from initial branding through ongoing marketing and advertising initiatives.
A commitment to their clients
You cannot become one of the best creative agencies in Los Angeles without returning business. While the largest agencies can often feel like they won’t be personal, the best are able to always keep their clients as the focus. Whether it’s through dependable and incredible work, excellent client management or some combination of both, creative agencies only thrive when they build those relationships with their clients.
When you’re looking at creative agencies, always pay close attention to their client management. While you’re likely to get great service during the wooing phase, the best agencies make sure you feel like their main focus throughout the process. It’s the best way to clearly create goals together so everyone knows what’s required.
How to work with the best creative agencies in Los Angeles
If you are in need of the integrated services that only come from the best creative agencies in Los Angeles, then make sure you find one that’s right for you. Look for agencies with experience in your industry in particular so they can hit the ground running to come up with informed ideas. Don’t hesitate to take a peek into their process and ask about how they use data at every step of their process. You will also know you’re working with some of the best when they prioritize client management, helping you feel like you’re part of the process and your needs are being met.
Tips for Choosing Video Game Agencies
The gaming industry is much more than just game creation. It’s an art form. It’s storytelling. It’s the finished product of its creator’s vision. But a game’s success in the market is much more than just whether the game is good or not. Marketing campaigns, atmosphere, action or sex appeal; they’re all an important part of taking a game from “good” to “successful.”
So, who should you put in charge of running your game’s marketing and image?
Non-Traditional Markets
While many of us were growing up video games were for nerds. Kids who spent their weekends playing Mario or Castlevania on their Super Nintendos would get hassled in the schoolyard come Monday. Video games were also largely considered to be a male interest, as if girls wouldn’t be interested in them. It’s currently estimated that about 45% of gamers are women! That’s not a market to be ignored anymore!
A successful video game creative agency would consider both gender and the social aspect of video games in their campaigns!
Video Ads
Thirty years ago, gaming magazines and print ads were the highlight of game advertising. Make sure that your video game creative agency is up on current trends and pushes your projects in the right direction. Video ads are incredibly effective, and most major brands use them. Youtube ads between videos, SEO advertising, and banner ads in news or pop culture articles; video ads are eye-catching and draw in your customers’ attention and wallets.
Streaming Content and the Importance of the Gaming Community
Games aren’t just a solo project anymore. Studios don’t just make the game and wait for it to sell. The gaming community at large has a huge role to play in a game’s success.
Streaming content sites such as Twitch are extremely important to a game’s exposure. Streamers themselves become minor celebrities in their own right! But their effect on game sales and income cannot be understated.
Many popular streamers have upwards of 1-5 million followers who login to literally watch this person play a game. Savvy game developers and video game creative agencies will take advantage of these large audiences by handing out promotions, free copies or beta edition codes to try to get extra hype for their games. Some streamers run contests or promotions for their sponsor agencies for additional content.
Streamers are also an important part of the gaming community because they often take part in the message boards and game FAQs. But they’re also influencers, and the community will follow them. Getting popular gamers on your side can be an incredible boost to your game’s sales and traffic.
Inclusivity
So many games out there are tough to break in to. Picking up Call of Duty when you’ve never played any of them before can seem extremely difficult. Loading up World of Warcraft for the first time and trying to compete with other players is nearly impossible.
Modern game markets call for games that have modern strategies. While keeping your game accessible to the most people possible will depend on your game’s format, the free-to-play formats have seen a lot of success in recent years. Free-to-play games are great because they let anyone start playing and then monetize themselves by optional content or early-access content available at the pay wall. Video game creative agencies will help advise you on the best advertising path for your game.
Go Mobile
Everyone has a smart phone these days, and most of them are capable of playing hundreds or thousands of different games. Creating a mobile app version is a fantastic way to both further monetize your current market and to expand your client base!
Riot Games has recently created Team Fight Tactics, a mobile version of League of Legends. Wizards of the Coast has released a mobile app version of Magic the Gathering: Arena. Creating a version of your game that is even more accessible than before can result in a huge boost to your game sales, market share and your overall consumer audience.
There are so many ways to take advantage of the current video game market because it’s so hot right now, so make sure that you sign on with an experienced agent who can bring you both tested marketing options as well as creative and modern marketing options!
How to Improve Your Product Videos – Checklist to Review Your Videos
There are innumerable factors when considering product video production, and it is easy to miss any of the many. Below is the ultimate video production checklist, aimed at helping you ensure that you that you are all set to go.
Before diving into the checklist, here is a quick information on how to use this checklist.
You may already know the components of this list. You may have even given deep thought to each of the components at various stages throughout the production process. However, this checklist on product video production serves as your final quality check. This list offers the chance to double-check your work and launch your impressive product video.
Here goes the checklist:
1. Watertight story
The story is the backbone of your video. Therefore, the choices you make in final editing, particularly for live-action videos, can make or break your story. It is crucial that the editing and post-production teams have absolute clarity about the story that you intend to tell.
You can make a list of shots that are indispensable to the storyline and should make it to the final edit. When creating the list, remember, the story is the most important feature. It is better to remove an amazing shot than to let it detract from your story.
2. High-quality sound design
Select or record music and sound effects that function in propelling the story. However, there is a very thin line between doing it right and overdoing it. Remember, audio plays a supporting role in the overall story, not the overshadowing lead.
An interesting statistic points out that 85 percent of Facebook video views are with the sound off. This indicates that while sound effects are great, but the video should be impactful even without them.
3. Brand alignment
You started the product video production with a clear vision of representing a brand, but did you comply with the vision throughout the video? It is time to check if the product video production allows the brand to shine and that nothing is lost amidst the production process. Make it a point to check for the logo, splash screen, and contact information.
At the same time, you must also ensure that you haven’t gone overboard with the branding. The story or message still needs to be the lead.
4. Call-to-action in place
Viewers are more eager than ever to finish watching your video and scroll to the next one on their feed. You have a brilliant product video production; however, at the end of the video, the viewers don’t know what to do with the information they just receive. Check for the placement of a call to action (CTA).
Tell viewers exactly what you want them to do. Buy now, follow us, read more, call today are examples of simple CTAs. Follow this by providing them an easy way to take the necessary action i.e., include your web address or other relevant contact information in the video.
5. Legal
Double and triple-check to ensure that your product video production has met all legal requirements for your video. Have legal releases or contracts signed by anyone featured in the video. Also, make sure that you have evidence to support any claims you make.
Paying special attention to legal matters is all the more important if you are working in a regulated industry, for example, pharmaceuticals or medical devices. These industries have strict guidelines about the claims you can make and the disclaimers you must include.
6. Video quality assessment
Once done with the video, share it with members of your team with a select few end users. Ask them questions to assess the video quality. Can they easily follow the story? Is the video engaging? Is it too long or too short? Does the music complement the voiceover, or detract from it? Does the quality of the sound match the quality of the video? This is your chance to spot and correct issues before your video is widely distributed.
At this stage, ensure that your video is coherent, engaging, of the right duration, and consistent quality.
Use this checklist for every product video production.
Video Marketing Secrets – Three Essential Elements of a Successful Explainer Video
Creating awareness about your product is a quintessential activity that every company needs to do. You can circulate the product information via various marketing mediums. You can have the information online on your webpage, social media, etc., or you can also get it printed in a magazine or brochure.
However, a more effective way to promote your products and services is through explainer videos. These videos have been gathering immense popularity in recent years.
You can have the explainer video on your website’s home or landing page. This will catch visitors’ attention and can help in increasing your website traffic and conversion rates.
Now that you have understood the immense power of a successful explainer video, it’s high time you get one for your business. However, if you are not sure of carrying out the process alone, you can take the help of a video marketing agency.
Let’s learn more about explainer videos and the three essential elements that can make them a success.
1. Video script
The first and the most important element of an explainer video is the script. In the absence of a good script, the other two elements will fail to create the desired impact. Therefore, you need to focus more on this stage to create an excellent explainer video.
A few points that you must include in your script are:
a) Quick overview of the product
Explain your product or services in a few words.
b) The problem
Introduce the problem that your target customer is facing. Explain it in simple terms from their perspective so that they can resonate with the video.
c) The solution
Provide a solution to the problem with the help of your products or services.
d) How it works
Explain briefly how the product works and list key product features. The product features should set you apart from the competition and should be beneficial to your audience.
e) Call to action
Tell people what they should do next to acquire the product and services.
Your script should include all the relevant information but should not be very lengthy. Customers have a short attention span, and they are less likely to view longer videos. The ideal length of an explainer video is 60-90 seconds which means you need to pack all the information in less than 150 words.
The language of the video script should be simple. You do not want to overburden your viewers with technical jargon or complicated words. Speak in the second person and keep the tone casual and friendly. However, you can also have a professional tone, if that suits your brand image.
2. Voiceover
The second essential element of a good explainer video is the voiceover. The quality of the voiceover, as well as the tone, is equally important. Make sure you have the right software and equipment to record a clear voice.
The voice in the explainer video should match your brand voice. Having inferior quality and unprofessional voiceover can ruin your video completely. Hence, involving a professional can be a good idea at this stage.
3. Visuals and Music
Last but not least, visuals are an essential contributor to the success of an explainer video. The visuals should be cohesive with the brand image and should match the video script and voiceover.
Your visuals do not have to be top-notch. However, it should convey the story effectively to your target audience. You can use simple visuals in an explainer video as long as the overall quality of the video is maintained.
At this stage, you can also add some music to your video. Music will not only help attract the audience but can also evoke certain emotions. Hence, it is essential to choose the right kind of music or tunes for your video.
Explainer videos present your product information clearly and concisely and resonate with your target audience. Hence, it is a powerful tool that can create immense value for your business.
Five Esports Marketing Strategies That Will Get You in The Game
The esports world brings together two extremely passionate groups: the sports fanatic and the gamer. You know what that means? Endless marketing potential and many meaningful ways to reach into the hearts of these fans. In fact, esports has become an annual billion-dollar industry with over 300 million frequent occasional viewers. Capitalizing on a piece of this pie requires getting into the game early. Enter the esports agency (www.drumroll.com/esports-agency), marketing professionals with the expertise and insider know-how to grab, and hold, the interest of the esports fan and gamer alike. As the industry is quickly growing and evolving, keeping up with the latest marketing strategies that can help you to not only get into the game, but also to win the game, is a must. Here are five that are sure to score.
1. Get creative with your content
The esports platform and its community are still new to the world of marketing, leaving a wide window open to create a multitude of varied content. There are no set rules at this point around how to best engage an audience, so in a sense, the esports world is your oyster. One strategy sparking a lot of energy has been to open up the many avenues for user-generated content. Whether it’s a contest, reposting followers’ content, or creating a hashtag for fans and viewers who are posting about event experiences, there are endless possibilities to get an audience excited, engaged, and coming back for more. The best esports agency can help you find ways to maximize these opportunities.
2. Create the vibe with video
Video, especially when released at the right time and reaching the right audience, is still one of the most effective marketing tools, including in the esports arena. In particular, Twitch is shaping the market. Its streamers have the capability to run pre-, mid-, and post-roll video ads at optimal times. The trick is that Twitch streamers must also be Twitch partners to use this option. A good esports agency can help you partner with another twitch partner to leverage the power of these video ads. They can also assist in creating valuable brand partnerships to boost your credibility. This also means greater visibility for the esports team and its players. The bigger the partnering brand, the bigger your opportunities.
3. Up your blogging game
Blogging remains one of the most effective brand and content marketing tools out there, and in esports, it’s no different. An experienced esports agency can assist in creating blog content that hits the optimal audience and keeps them coming back. The key is to post useful information the gaming and fan-based audience will find valuable. Also effective are guest posting in other popular esports hot spots, creating an email newsletter, and gathering a subscribed audience to further promote your brand. When your esports agency helps you create and disseminate the best quality content possible, this window only widens with every single gamer or fan’s like, share, or comment.
4. Get to know your audience
Your experienced esports agency can implement tools and strategies to ensure you understand your audience and earn their trust. This is essential to growing brand visibility, as well as to creating viewer loyalty. The esports audience is a savvy group, and they’ll see right through any gaps in your strategy or content that doesn’t ring true. Part of this strategy is working on the most effective communication between your brand, the esports team, and the audience to attract the most successful partnerships. And remember, the esports audience is extremely diverse, so having the support of the esports agency to understand them can save time and money while quickly upping your marketing game.
5. Tech matters, trust in your esports agency
As vendors race to enter the esports marketing game, competition is fierce. This is when we turn to technology and data, expertly leveraging it to stay ahead of the game. As mentioned above, relying on the esports agency to help you better understand data is essential to understanding, reaching, and connecting with your audience. Even more important, having excellent data and numbers easily available helps convince investors to up any budget when it’s needed. Your esports agency can also guide the way tech-wise when it comes to targeting effective marketing strategies towards vendors who fulfill necessary roles within the gaming world. Some of these roles include security features or faster gameplay, and it can be particularly effective to reach them earlier as they enter the industry rather than after they’ve come into high demand.
Finally, never underestimate the power of authenticity in your esports marketing strategies. Gaming communities are quick to spot poorly sponsored content and badly done promotions. Your esports agency can help you build audience perception and relationships based on quality and trust for optimal connection and effective promotion. Afterall, why get in the game if it’s not going to be some serious fun?
Social Media Marketing Ideas That Can Maximize Your Brand Awareness
Brand awareness is critically important if you want to grow your business. It’s a no-brainer that the more your audience knows about your brand, the more sales you will make. And social media platforms are undoubtedly one of the best places to increase your brand awareness.
According to Statista, there will be around 4.41 billion social media users worldwide by 2025. China itself will have 1.1 billion social media users as per another report. No wonder why social media marketing in China (adstochina.westwin.com/social_media_marketing) has become so important for every business trying to penetrate the Chinese market.
So, how can you take your brand to those billions of users?
How can you get the attention of thousands or millions of potential customers scouring social media?
Here we share a list of social media marketing ideas that will help you increase your brand awareness instantly.
1 Create Visual Content
Visually appealing content brings more engagement than traditional text-heavy content. People are more likely to share on their social networks if they find an image stunning. So, you cannot rule out creating compelling image-driven content.
Create your own images and graphics and post them on social media. Follow a schedule and you would start seeing positive results.
2 Use a Different Tone on Different Social Platforms
Not all of your target audience would be on the same social media platform. Some of them could be on WeChat, while others could be on Weibo or QZone.
So, if you plan to do social media marketing in China, your brand voice should be targeted to specific social media platform users.
For example, on Weibo, you can be a little more playful but that may not apply to WeChat.
3 Implement Contests
Contents are a great way to bring engagement and drive sales. You can do any type of contest.
For example, a free giveaway for the best idea about A, B, or C. You need to think creatively about the kind of contest you can do.
Share the parameters of your content on social media and let the games begin. Your target audience may love to compete and will share your content post with their friends. This will help expand your brand’s reach and increase brand awareness.
4 Make and Share Short Videos
Video content works great on social media so you should start producing videos if you haven’t already.
You can create short product demos, how-to-videos, or animated short clips to explain your product. Be creative and make sure the videos are not unnecessarily long and boring.
People love to share videos, so creating videos will increase your brand awareness considerably.
5 As Questions to Initiate Conversations
Social media is not just about sharing and following. It’s a great way to initiate conversions and engage with your target audience.
Post questions to your followers to initiate debates or conversations on relevant topics. It’s a great way to engage your audience. And if the topic is engaging enough, you will start getting new followers.
6 Use Feedback for Improvement
Pay close attention to the likes, shares, comments that your posts get. This will help you uncover a lot of interests of your followers by measuring and learning from those metrics. You can then use the insights to form a strategy for the future.
7 Share Your Competitor’s Content
Many brands shy away from sharing their competitor’s content. And this holds true for any brands doing social media marketing in China as well.
But doing so can help you create a positive presence on social media and display self-confidence, rather than someone who disses their competitors. If you find your competitor shared a great piece of content, do not hesitate to share.
Your followers will appreciate the fact that you share meaningful content more than the fact that it’s from your competitor.
8 Maintain a Consistent Branding Across All the Platforms
You must create a unique branding style and stick to it. Never use various logos. Choose one and stick to it. Make sure your branding is the same across all your social media sites, as well as your blog.
Consistency will help your target audience easily recognize your brand and it will increase brand awareness.
Do you have any questions?
How to Avoid Common Social Media Marketing Mistakes
In today’s marketing age, social media marketing has become indispensable. No matter the scale of your business, social media marketing can help your brand reach a global audience. For businesspersons looking to expand their business across borders, particularly in China, social media marketing acts as that essential tool that can drive their sales through the sky. There is no dearth of listicles on all the things that you must do for optimum social media marketing in China; however, very few will guide you on what are the most common social media marketing mistakes and how to avoid them.
Presented below are common social media marketing mistakes and our helpful tips on how to avoid them.
Social Media Marketing in China—Mistake #1
International businesspersons often mistake Chinese consumers to be the same as consumers in their country. This is the most commonly seen mistake—misinterpreting the likes and dislikes of the Chinese buyers.
Chinese consumers are known to adore extremely slick, fun, and engaging digital content. More than their Western counterparts, Chinese consumers spend hours on social media and engage heavily with contemporary digital content, such as challenges and viral campaigns. It is equally important to know that the Chinese market has distinct local differences and that quality market research is needed for successful social media marketing.
Social Media Marketing in China—Mistake #2
Many brands do go the extra mile in understanding the behaviour of the Chinese consumers but they fall short in sufficiently localizing their content. There are levels of localization depending on your budget. Localisation can range from quality translation that takes local context and nuances into account, through to expert creation of targeted Chinese content. If the budget and scale permit it is advisable to design a brand particularly for China.
Social Media Marketing in China—Mistake #3
Many brands merely restrict their social media campaign to social media advertisements. However, a successful brand campaign is incomplete without a thoroughly integrated digital marketing strategy. Your brand can begin by creating a locally hosted Chinese language website followed by optimising your landing pages to maximise the ROI of your social media marketing strategy. Many social media platforms in China offer integrated e-commerce functionalities. However, using these inherent powerful tools on offer requires sound knowledge of the Chinese language and China-specific digital marketing expertise.
Social Media Marketing in China—Mistake #4
Online influencers of the Chinese social media market are loyally followed by millions of fans. Yet, many brands fail to recognize this nascent superpower. Also known as Key Opinion Leaders or KOLs, are extremely valued by their loyal fans. Endorsements by any of the high-profile KOLs are sure to position your cross-border brand as a trusted brand. Such KOLs are known to charge anywhere between hundreds and thousands of pounds for posting sponsored content such as product explainers, product placement, reviews, and competition launches.
Social Media Marketing in China—Mistake #5
China is one of the world’s biggest and fastest-growing smartphone markets. Many brands fail to understand the depth of this vital information. Chinese consumers tend to heavily consume content on their smartphones. With the market’s sophisticated digital infrastructure that offers a seamless online experience, the consumers are willing to spend hours engaging with popular social media platforms. The scope and power of social media marketing in China are phenomenal. Do not make the mistake of restricting the reach of your brand to popular platforms such as WeChat, Weibo, and DouYin extend your strategy and include niche platforms such as Little Red Book and YouKu.
Avoid these most commonly made mistakes and cement your brand’s presence in the Chinese digital market.
Marketing Conference – Why An Excellent Networking Platform?
These kinds of conferences give you high probabilities of engaging end-users on a personal basis highly. This also gives businesses an opportunity to give information regarding their products and services at a place where customer engagement is not a hurdle.
When we mention conference for marketing products and services, we can narrow it down to talking about products and services provided by the business in events. When it comes to events for marketing it means and covers both online and physical events. For instance, China Marketing Conference in London.
Webinars, Live streams, and podcasts all that done on social media handles of business and other online forums and portals fall under the category of online marketing conferences. While the major portion of marketing conference till the date is done through physical medium only like conferences, participation in trade shows and events and being present at concerts.
Marketing conferences give the brand an opportunity to present themselves as a business and personality to communicate with their end-users on one basis in most cases.
When the end-users get cherishing experience of any of the brands it gives an advantage to the business in an ample number of ways:
1. Niche marketing or let’s say reaching your target audience
2. Customer Engagement and engrossment
3. Discovery of presenting brands in a better manner
4. Generating leads
5. Receiving feedback from end-users
6. Making new contacts
Marketers are the most flexible and multiskilled people alive as they are the ones who chase targets and achieve results in any situation thrown at them. thus, it is no wonder that the very best social media marketing conferences and events planned in 2021 are almost happening with a full capacity no doubt with some format changes.
Almost the whole world is adhering to social distancing in the current scenario to slow down and control the spread of the COVID-19 pandemic, almost all the huge marketing conferences are planned online using various virtual platforms accessible to one and all.
There are only a few who are planning for physical conferences but it will again come with limitations of limited audience and limitations of the audience only from a single geographical location. Whichever marketing conference that business is targeting can be extracted all the information about its happenings and events through their websites along with knowledge of necessary changes and updates.
Whether you are present physically or not it is really important for social media managers to prioritize the time slots for professional development year after year adapting to new trends and happenings. Marketing conferences like China Marketing Conference in London done through social media allows an opportunity to adapt and learn fresh skills, Channelizing strong network connections with other professionals virtually present on social media and get their name published in front of new targeted companies or clientele.
It hardly makes any difference if the person attending the digital conference is just there to be present virtually or is a social media manager who is hunting for new techniques for brushing up their skills before they plan to take the next big leap or plan communication with prospect client on any platform, it always adds a value to communication when you take insights from speakers about the latest trends and strategies. The topmost events that are planned in 2021 are sure to give any business a cutting edge advantage of marketing themselves on social media.
If we want to learn or adapt anything from the events that have already gone virtual in the past year an immediate year after pandemic it can assure all the kinds of business a huge success assurance. Businesses can take advantage of access to all the events taking place in the past year by visiting websites of specified conferences. One can easily hunt for recordings, list of speakers during a virtual event, keeping a good track of talks, meetings and locations will boost the chances of professional development by taking correct decisions.
To give it a wrap, the small and medium businesses if they are looking for winning and creating new ways to prosper they should continuously watch social media marketing conferences which were or can be on their bucket list in the year 2021.