Category Archives: Marketing Tips

Why is Search Engine Marketing Enough to Ensure Success in Your Online Business?

High brand visibility is essential for online business success in China, and search engine marketing is one of the quickest ways you can achieve it. The top search engines in China are Baidu, 360, and Sogou, followed by Shenma and …

The Ultimate Guide to Marketing Job Interview Questions

In order to find the right marketing professionals for your company, it is important to ask them the right questions during the interviews.

Here is the ultimate guide to marketing job interview questions for your benefit.

The marketing job interview …

Direct Marketing Versus Indirect Marketing

There are many factors to reflect upon when considering small business advertising and marketing strategies. We can’t all be advertising geniuses and entrepreneurs. Fortunately, developing a basic understanding of the underlying and governing principles of advertising and marketing is simple …

The Changing Face of the Direct Marketing Company

2013 is over and with it should go many of the standbys of the direct marketing company. The fake free magazines, the advertising postcards and impersonal cold calling tactics, that once were used everywhere, it seems experts agree should go …