How to Know When You Need A New Advertising Agency
Austin is home to a long list of businesses, ranging from startups to large multi-branch firms, and for those businesses whose bread and butter is sales, it’s important to build your brand. Whether you have a new, original idea for a clothing line or a web design service, as your Texas company grows, you’ll find it necessary to invest in services from an advertising agency in Austin.
However, not every advertising agency in Austin is cut from the same cloth. When trying to build your brand, it’s important to seek out an advertising agency in Austin that has the right approach and planning in order to be a proper fit to grow your brand. And sadly, things don’t always go smoothly.
There are a number of reasons things may not go so smoothly when working with the advertising agency in Austin you’ve opted for.
What Does an Advertising Agency in Austin Do for Business?
In brief, Austin businesses benefit greatly by using the services of an advertising agency in Austin. These agencies are crucial to the growth process of a burgeoning business, taking on all the necessary tasks to grow both brand and repute.
Some of the key purposes of an advertising agency in Austin are: planning a marketing campaign; brainstorming ideas; working with both an in-house and outside creative team of content creators and media personnel; keeping up-to-the-minute track of demographics, market trends, and social media; and monitoring for growth in return-on-investment.
But despite all the promise an advertising agency in Austin can give you, you may be reconsidering your choice if your marketing campaign isn’t going so well. There can be a number of snags you will hit that can actually make you worse off. So if you’re uncertain about your relationship with an advertising agency in Austin, here are some signs it’s time to move on and find a new agency.
Signs You Need a New Advertising Agency
1. They Don’t Challenge Your Ideas
An advertising agency in Austin that just “goes with the flow” is a red flag. It might seem flattering at first if the agency gives your ideas lip service, but this is not only a decidedly lazy approach; it can also spell disaster.
In order to be effective, an advertising agency in Austin should have a number of counterproposals, or at least ways to tweak your idea so that it becomes more marketable and consumer friendly. This is one of the specialties of an advertising agency in Austin, and if ideas aren’t challenged, there’s a good chance your brand won’t even get off the ground, getting smothered amongst all the competition.
2. They’re Not Telling You The Whole Story
Another bad sign that it’s time to move on is when your advertising agency in Austin tries to sweep misfortune under the rug, and only discusses areas where your marketing strategy has shown success. Often, this is a sign of lack of experience. An advertising agency in Austin run by amateurs often needs to save its own skin.
If this is the case, it’s time to move on. An advertising agency in Austin should be willing to be totally transparent, immediately communicating any issues with you so you can come up with a strategy to overcome the problem and continue with a marketing strategy that works.
3. They Have a Bad Reputation
As an upstart, it’s very likely you’ll have some naïveté when approaching an advertising agency in Austin. Sometimes, a pitch is so tantalizing that it will win you over immediately, making you feel inspired and eager to embark on your campaign.
But there can be trouble afoot if other businesses have had bad experiences. Reputation is important for an advertising agency in Austin. If the agency has an ill repute, how can you trust its efforts for growing a brand in a large, busy market?
4. You Seldom Hear from Them
Communication is one of the most important qualities in an advertising agency in Austin. It’s vitally important to keep in contact as much as possible since market trends can literally change hour by hour, and building a brand means both keeping up, and keeping you in the loop.
But if your advertising agency in Austin is often missing in action, or if you hear from them only once every couple of weeks, it means they are not dedicated enough to effectively grow your brand. This kind of apathy rings clear in marketing. A lack of passion means you will surely get crushed.
5. You’re Not Getting an ROI
Finally, the greatest metric for how effective an advertising agency in Austin has been in growing your brand is seeing the numbers of both purchasing and production go up as a result of an ad campaign. If your comprehensive ad campaign isn’t showing any results, it’s time to move on. This isn’t necessarily a sign that the advertising agency in Austin is lacking competence, though. Like many other relationships, some agencies are simply not a good fit for your product or service.
Advertising Agency in Austin
It should be clear now that quality matters in an ad campaign. An advertising agency in Austin should be experienced, eager, transparent, creative, and should have your interests at heart.
All You Wanted to Know About WeChat eCommerce
Many businesses have started invading the Chinese market with their online presence via the WeChat store in the current era. WeChat is a popular messenger app released by China to make payments easy for online shoppers in China and other foreign countries. It works hassle-free with a smartphone by linking the bank account with the WeChat account.
Many retail businesses have merged the WeChat app with their e-commerce website for improved sales. Some of the renowned brands doing well via WeChat are Burberry, Cartier, and Tommy Hilfiger and target a higher business scope in the future.
Types of WeChat Accounts
There are three types of accounts, and all these have proven effects on the increased revenue of any business towards sustained growth and stability.
1. WeChat Subscription Account
This account allows the posting of one message per day across any group. The posted content will be notified to the subscribers on their subscription folder. However, not all followers frequently visit this folder. To encourage users to view the folder, retail websites must offer a special offer to turn followers into active customers.
2. WeChat Service Account
The service account provides the flexibility to post four messages every month, and all the posted content to be directly listed on the homepage in the Newsfeed section for visibility to the followers.
3. Enterprise Account
It is an official account accessible only to the management team to track the company’s sales activities. It is a non-commercial account and not applicable for advertisement-oriented companies that intend to upscale their business.
How to Build a WeChat eCommerce Store Online
The following are the detailed steps involved in successfully launching a WeChat eCommerce store.
1. Get a Registered WeChat Account
Creating a WeChat account is imperative to promote the brands via various groups and social media platforms. Users can choose one among them out of three account types. WeChat Subscription, Service, and Mini Program are three categories, and the first one is mainly for e-commerce business while the second one is for non-commercial firms. A subscription account is available easily, while the service account demands a Chinese business license to share products among the healthy business network.
2. Select the Preferred Store
The mini-program, Optimised Web, and HTML W-store is three modes having their pros and cons based on the budget and technical expertise. Businesses can choose the desired store based on their requirements accordingly.
3. Design the Store with a Powerful Backend
A WeChat store should look impressive in the front end with a catchy GUI and sensible content shoppers to indulge in uninterrupted shopping sessions. Also, the flow from browsing the products on the website to checking out on the payment page must be easy for shoppers to have a smooth shopping. Do not miss to incorporate the following functionalities in the backend of the app for notable business growth.
• Sales Management.
• Order Management.
• A Dynamic CRM module.
• Data Analytics.
• Money Management
4. Assign a Store Manager
The store manager is the one who can interact with the client and spread positivity about the brand. A typical store manager understands Chinese clients’ language and market expectations and provides excellent customer assistance to create huge numbers. The sales manager is responsible for content management, sales supervision, answering customer queries, and marketing its brands.
5. Cross-border Payment Methods
International payments are made via WeChat Pay or Tencent agents with a minimum transfer of $50000 or its equivalent amount in other currencies. A commission fee of 0.6 % is charged on every transaction, and the handling fee is divided among WeChat Pay and merchants.
Payment agents are available easily and usually charge more on every transaction, accounting for 2 to 3 percentage of the transferred amount. However, the process is smooth, and the settlement reaches the payee at a faster pace. Many retailers prefer to pay at once or twice a month as an economical approach due to high costs.
Points To Consider For Choosing Advertising Agencies
You might depend on your in-house advertising team to promote your products or services. But as you grow, partnering with an advertising agency becomes paramount in the process.
Outsourced advertising has its benefits. Agency professionals live and breathe advertising, and putting their skills into marketing efforts can boost authority for your brand.
Also, advertising agencies see business from all aspects and is an invaluable attribute for establishing fresh brand images.
But finding the right agency is not easy. There are many advertising agencies in Philadelphia. From five-person boutique agencies to large-sized advertising agencies with offices distributed across the world with an array of core strengths, the options can be overwhelming.
With so much saturation, how do you find the right advertising agency fit for you?
Do not worry. In this article, we will walk you through the points to consider when selecting an advertising agency. Read on.
Define Your Advertising Objective
First thing first. You cannot hire the right agency if you don’t know what’s your ultimate objective behind advertising.
Do you want to launch a new product or service?
Do you need to reach a tangible goal?
Do you want to expand?
Find the answers to these questions.
The world of advertising is enormous. There are both integrated and specific solution-oriented advertising agencies in Philadelphia. If you are not clear with your goal, you will end up hiring the wrong agency and have poor ROI. Can you afford that?
A little homework can make sure you don’t end up breaking the bank.
The Agency Should Be Committed and Transparent
Communication is a two-way street. You cannot expect an agency would understand the nitty-gritty of your business as you do.
However, for a fruitful engagement to exist and grow, a valuable advertising agency will carefully listen, practice inclusion, and not mind educating “behind the curtain”.
They should be transparent with the process and have a genuine interest in your industry if they do not have your industry-specific knowledge or experience.
You might not be their only client, but the agency you plan to hire should always make you feel that way.
Specializes in Your Industry
Advertising agencies in Philadelphia who spend most of their time targeting specific audience types will already be familiar with the requirements and concerns related to them, whether it’s B2B or B2C. Their daily know-how will help you achieve your advertising goals faster.
Look out for an advertising agency that specializes in your industry. They can help you come up with a unique selling proposition (USP) that you might have never thought of and differentiate your brand from the competition because of their experience.
The Agency Should Be Cost-effective (Not Cheap)
Freelance and remote working culture and the low cost of entry are the primary reasons behind the proliferation of digital advertising agencies. Anyone can develop a website for $500 and change their LinkedIn bio to “Ad Agency CEO.” even if their idea of an advertising solution is nothing but a slogan.
Cost-effective doesn’t mean cheap. You get what you pay for but that doesn’t mean a highly-priced advertising agency can help you win the competition either.
Instead, you should go for a full-service advertising agency. Such an agency comes with a plethora of capabilities including web development services, graphics design, social media, copywriting, and video production. They help streamline workflow and offer more effective and efficient creative and communication services. All these translate into cost-effective services when combined.
Full-service agencies are media neutral. They make data-driven decision decisions to carry out initiatives that are best for your business and not always based on the agency’s specialization.
You get coherent messaging, a clear appealing brand, and a partner that’s accountable to deadlines, expenditures, and results.
Final Thoughts
Most advertising challenges go a lot deeper than your brand’s surface image. The right advertising agency develops a thorough understanding of your business from the ground up. It puts your region and target market and audience under a microscope and gathers all the data it can. The best advertising agencies in Philadelphia, dive deep into conundrums and develops solutions that begin with the fundamentals so the surface fixes have a solid foundation.
So what do you look for while hiring an advertising agency?
Tips for Hiring a Branding Agency
Branding is a concept that isn’t new and has been talked about often recently. When you a business and need to improve the branding, branding agenciesPhiladelphia is the right option. These firms have the time to work on the branding that helps your brand grow as you had intended to like a pro.
Below are a few tips for choosing the best digital marketing agency to convert your business into a brand successfully.
Know Your Marketing Needs
Which are of your business needs the most improvement and focus? Before hiring branding agencies Philadelphia, you need to do your research by finding out how the agency can help you. Do you need SEO service? How to do content marketing or blogging regularly?
List some of the essential services you need from the digital marketing firm to help your business in the long run. The right branding agency will assess you before they work for you.
Make Sure The Agency Is Helping You
Make sure you are hiring the right marketing firm that will help you to improve your brand. For instance, if you are looking to set up an email marketing campaign, then be sure to hire an agency that deals with the email marketing campaign. Or else, you will be wasting your money and time.
The right marketing firm is clear about whether or not they can help you with your marketing needs based on their specialization. However, save yourself from Black Hats.
Find Out How Marketing Brand Will Treat Your Brand
Hiring excellent branding agencies Philadelphia isn’t enough for your business. Study the marketing agencies’ websites and see their work with other clients. Also, check their portfolio based on their past projects. If the firm has done many projects that don’t have much in common with your niche, it is not the right agency. Even if they can provide the service you are looking for, but don’t match your brand, then they aren’t the right fit to help you much.
Spending Budget
Spending budget on marketing agencies in Philadelphia might cost you more; however, an excellent firm will do the branding campaign and help reach out to potential customers. If you are looking to elaborate marketing services, you need to be prepared to spend on top agencies.
Branding agencies Philadelphia will provide a package deal that offers you various services to improve your brand. Even though it is costly, you will get what you want for your brand.
Check The Agencies Online Presence
Before hiring any branding agency to help you with your business, check their company’s online presence. If the firm hasn’t updated their social media in the last six months, then you know that this agency is not the right one for you.
Check their reputation online by reading reviews by clients. If they get positive reviews, then they are likely reputable. If the thoughts are all perfect, then there is fishy as some companies do bribe clients into giving them only good reviews.
Communication Is The Key
Make sure that communication between you and the digital marketing agency is open and transparent. You may also read the reviews and then contact them will evaluate their past work. Also, make sure that Philadelphia’s branding agencies are clear on everything they plan to do with you before and during your campaign.
Goal Setting
An excellent digital marketing agency will help your business set goals properly. You can search for the best agency to help you do your brand marketing, and they will work with you on what goals you can attain realistically in a certain period. Therefore, find the best branding agencies in Philadelphia to help you do this for your business.
With all said, you don’t want to hire a random marketing agency to help you create a good brand for your business. Following these above tips, you will land on the right agency to help your business grow and brand your business the right way.
What is Game Marketing and How Does it Benefit Companies?
Do you want to do marketing in a way that’s new and proven effective? Then game marketing may be for you. But what is it and how can it help your business grow? Well, let’s talk about it.
Game marketing is on the cutting edge of how we market, so much so that a definition hasn’t really been established. The term can actually refer to three separate tactics: marketing games (including sports), in-game marketing (where advertisements and product placement are put in video games), and finally the gamification of marketing. For this article, we are going to focus on the latter because of its exciting potential and more universal use.
What is Game Marketing?
Gamification, or the process of turning something into a game, has long been used in marketing. Raffles and contests, for example, are tried and tested ways of turning a marketing strategy into a type of game. It has long been a topic of discussion in the world of education. The rise of video games has given educators a chance to think about teaching in ways that encourage kids to enjoy learning through activities that they already associate with play and fun. Turns out there are benefits in the world of marketing as well, which is now referred to as “game marketing.”
One of the discoveries made in the world of education and gamification is that students are motivated when they can track their progress and feel rewarded for doing so. Video game companies use trophies and achievements to encourage people to play their games for longer and try for different goals, even in the absence of a tangible reward. For game marketing, a similar strategy can be used. Points systems, loyalty rewards, and apps like Biko are using game marketing to sell people things while also rewarding them for doing certain things.
So now that we know what game marketing is, let’s go through a couple of examples that show its benefits in the real world.
The No Frills Video Game
Grocery shopping is rarely fun, and, in recent times, it has arguably gotten more stressful. But Canadian low-cost grocery chain “No Frills” decided to drum up some hype for their stores with a custom-built browser-based game. Using an actual 8-bit video game as their game marketing tactic, No Frills gave people the chance to play a fun game while earning points for their loyalty cards. The game not only increased the number of people using their loyalty program, but it also gave customers a bonus incentive to visit the store and spend their loyalty points.
Duolingo Encourage App Time with Gamification
When it comes to learning a new language, constant practice is key. Anyone who has had to learn a second language in school will tell you that, unless they were forced to use it regularly, all of their hard work eventually faded away. Duolingo, an app that helps people learn languages, understands this issue and found some simple ways to encourage people to stick to their language lessons. And since Duolingo runs on ads, it meant people were coming back for more advertisements as well. Together, this approach to game marketing helps Duolingo be effective while also ensuring they generate a constant revenue stream.
Game Marketing and You
As you can see from the above, there are many ways that you can incorporate game marketing into your marketing and advertising strategies. The process of gamification may also be something that your business does already in the form of loyalty programs, points systems, contests, and more.
Game marketing is something that more and more companies are using to incentivize their customers, drum up brand loyalty, and connect with different demographics. It is also something simultaneously as old as marketing and on the cutting edge, which is why you should discuss your marketing plan with professionals in the industry.
By connecting with game marketing experts, you can develop a winning strategy that will help your company succeed. Together, you and your team of experts will craft something that helps your business by drawing on their expertise. Without that expert input, however, you could end up investing in a plan that simply doesn’t work, leading to a drop in sales and potentially a hit to your reputation. If you truly want to make the most out of a game marketing plan, then be sure to contact the experts.
Five Quick Tips To Optimize Your Site For Baidu
Baidu, China’s equivalent of Google, reaches more than 1.1 million devices. Baidu advertising in China provides fast online promotion with instant results. But if you are looking to establish an online presence in China, you must first have a Chinese business website and optimize it for Baidu.
Baidu’s ranking algorithm is considered by many as a less sophisticated version of Google’s algorithm. There are several factors that affect ranking. Here are 5 quick tips on how to optimize your site for Baidu:
1. Host your website on a server in China
Hosting your website on a server in mainland China will give you a ranking boost. If your web hosting server is located outside China, it will most certainly be very slow. There is also a possibility that it will be unavailable to Chinese users.
You will need to choose a Chinese company to be your hosting partner. Only Chinese web hosting companies can host data on servers in mainland China. If you have an international website, you should consider moving only the Chinese version of your website to a Chinese host.
In order to be allowed to host your website on a Chinese server, you will need a special authorization called an Internet Content Publishing (ICP) license. It is issued by the Chinese Ministry of Industry and Information Technology. According to Chinese law, all websites must display the ICP number on their homepage.
Also, the domain name is important. Baidu prioritizes .cn domains. Though even a .com or .net website can rank well if it is accessible from China and optimized for it.
2. Publish unique content on your website
Baidu prefers websites with unique and fresh content and penalizes websites with duplicate content. Every piece of content published on your website must be unique and should be updated regularly. Pay extra attention to the pages that may pose duplicate content issues like taxonomies, category pages, etc. You can apply the canonical tag on these pages. A canonical tag tells Baidu that a specific URL is the master copy.
Also, content scraping is a popular practice in China. You can take the help of a digital marketing agency to put in place measures to prevent other websites from lifting unique content from your website and publish it on their websites.
Baidu also considers the content length when ranking a website. Every web page that you want to rank well should have 400 to 500 words. And remember, Baidu’s preferred language is simplified Chinese. Ideally, all your content should be written and proofread by a native Chinese linguist.
3. Give importance to meta title tags
Some believe that Baidu gives more importance to meta title tags than Google. One of the best onsite optimization tactics for Baidu is to include your website name in the title tag of each page. Ideally, it should be entered at the beginning of the title tag of your homepage like this: website name_main product keyword. For all other pages, the website name should be at the end of the title tag. Say for example, for a landing page it should be like this: product keyword_website name. And for a blog article page, the title tag should be like this: article title_website name. If you optimize the landing page like mentioned above, it will help in Baidu advertising (adstochina.westwin.com/Baidu-Advertising) as well.
Unlike Google and Bing, Baidu still uses meta description tags as a ranking signal. Each meta description should include your targeted keyword phrase and also include your company or brand name.
4. Use keywords in the anchor text
Another difference between Google and Baidu is that the latter gives more importance to keyword usage in the anchor text. Both internal and external links are important to achieve a high ranking on Baidu and these links should have descriptive anchor texts containing the targeted keyword.
5. Use Baidu webmaster tools
Baidu webmaster tools is a portal created to help Chinese website administrators and SEO companies monitor and measure a site’s presence in Baidu’s organic search results. With these tools, you can carry out a range of functions like page speed tests, minimizing negative SEO effects, tracking crawling errors, tracking ranking keywords, and optimizing the site for mobile devices.
Do you’ve any questions about Baidu Advertising?
The Benefits of Hiring an Experienced SEO Expert
When you have your brand, your website, you will want to master SEO, I.e. search engine optimization. Well, it’s not that easy. If you think that you will become a master in it overnight, it will not happen.
So, if you want to rank your website among the top ones and are willing to increase your brand awareness through online marketing, hire a Houston SEO expert. SEO experts will do all these tasks on your behalf.
Working with SEO experts will help you in ranking your website for specific keywords. If your website is old and you are struggling for years, then SEO experts can help to accomplish all of it at once. Do you think it is necessary to hire an SEO company to increase the business’s overall sales?
In this article, we will discuss how an SEO expert can help your company and the benefits of hiring an experienced SEO expert.
Experience SEO Experts Truly Know What Will Be Best for Your Company:
SEO is quite essential and too complicated. Suppose you are thinking of handling it in-house by a person who is not fully aware of SEO basics. Experts spend years mastering search engine optimization, and trusting a new one is not a good idea. When the task is related to search engine optimization, the experienced SEO experts know what will best reach the target. If you choose someone who is highly known for what he/she is doing will provide you with the best results. It will help is growing brand awareness in minimal time.
SEO Keeps On Changing Time To Time:
The key reason because of which SEO is quite tricky is it keeps on changing constantly. Google frequently changes its search engine algorithm. So if you think you can keep yourself that updated, then its not possible. At the same time, SEO experts can perform this very quickly. If you fail to adapt to these changes, your business will fall soon.
Having experienced experts at your side will be handing over your site is safe and right hands. It will help you to cope up with your competition and even to go beyond them.
Elevate Your Online Reach:
It’s quite evident that you can’t succeed without creating a brilliant online presence in today’s era. If your business runs online, and you need clicks to grow, the online presence becomes more important.
Although, if you deal with local businesses, then improved SEO strategy becomes highly essential. It will help you to create a presence among the target clients in your area. All of this will result in growing your business.
You Should Completely Avoid Major Errors:
You should know that SEO is intricate and deep that anyone can make mistakes. These mistakes orients around the things that you are not performing, which affects the efficiency of SEO.
Thus, we suggest you allow SEO experts to handle your website as they will be taking all mistakes thoroughly, and you will get increased sales.
Will Help To Increase Revenue:
With expert analytics & better analytic understanding, you can make more effective business decisions. When you make smarter decisions, you directly increase the overall business revenue. Your company growth elevates marking your success.
Helps To Reach Your Business Goals:
When you run a business, its equally important to set goals; if you work, you must know what you are working for and what you need to accomplish. With SEO experts, find analytics, and set your goals. It will provide you with increased revenue.
Working with an expert under expertise advice will allow you to make decisions for earning more money. With this revenue, you will be able to accomplish your goals. So if you have decided to work hard to achieve the goals, get in touch with experts in search engine optimization.
Focus on Other Things:
When you run your business, you have tons of tasks to handle. If you hire an expert, he will carry out the vital task of marking your presence, and you will be able to focus on other tasks. An SEO company will handle the needs of SEO, and you will be able to give that time to your other tasks.
How a Branding Agency Develops a Company Brand
A recognizable brand ensures business success. Developing a brand is much more than crafting a cool logo or creating an extraordinary website. It indicates how customers perceive your business.
When a company brand is built effectively, it lets customers know what to expect from the business and draws them to it. A brand has many visual and emotional components. In this digital age, you should take the help of a branding agency specializing in brand strategy, website design, and digital marketing to develop your brand. There are branding agencies Philadelphia galore. Choose the one that can properly represent your company’s story, culture, purpose, and experiences through design elements.
Read on to learn how a branding agency develops a brand.
Conducting research
Research is essential to examine which direction the brand should take in order to maximize its potential. The first priority for the branding agency is to clarify the vision, goals, and values of your company. This can be achieved by asking the top-level management the right questions. For example, a company’s vision may be to provide quality service to its customers and contribute to the growth of the national economy. Its goal may be to increase sales by 25% in the next financial year. The company may not believe in success at any cost and may want to provide value for money to its customers.
Next, the branding agency will conduct research to know who your target audience is. You can’t appeal to your potential customers if you don’t know who may buy your products. Once you know your audience, you can more accurately predict what your target market will respond to.
The branding agency also gathers data about competitor brands. The aim is to find out the reasons why people may prefer your brand to theirs.
Developing a brand strategy
Developing a brand strategy requires a combination of rational thinking and creative imagination. In developing a brand strategy, a branding agency looks closely in terms of how your company should be portrayed to the public and how it proposes to satisfy people’s needs and wants.
A branding agency can help in telling your story and position your brand uniquely. Nike’s brand marketing strategy involves selling a story. From their website to social media, Nike takes every opportunity to tell a story about their products and their beginnings. Every product description is such that it will entice people to buy.
How your company’s employees perceive your brand is also important. A branding agency can develop a strategy of representing an authentic and compassionate image to employees. Don’t think it is important? Indian multinational corporation Infosys has been able to position themselves as a company who always stand by their employees.
Designing brand identity
The branding agency will now work with their designers to give a visual representation to the brand. Designing a brand identity requires time and patience. A number of key areas will be looked into including whether the personality and values set while developing the brand strategy are accurately represented.
The design process starts with the effort being concentrated in creating a logo, which will be the graphical representation of the brand. The best agency out of the many branding agencies Philadelphia will carefully consider colors, shapes, icons, and fonts to create something unique, eye-catching, and illustrative of the brand.
A brand’s logo is the face of its business. When you hear the name Coca-Cola, you can easily picture its well-known logo. Coca-Cola’s brand identity starts with its logo and the script text ‘Coca-Cola’.
Creating touchpoints
Next, the branding agency develops and presents the identity over a range of touchpoints to increase visibility. A touchpoint is any point of contact between a business and its customers. It includes your business website, video marketing campaigns, advertisements, email newsletters, letterheads, business cards, brochures, leaflets, etc.
Your website is one of the most important brand development tools. Well branded websites typically have the logo on the top left-hand corner on all the pages. Easy to read fonts, a consistent color scheme, intuitive navigation and strategic landing pages that meet brand goals are some of the features of a professionally designed website.
Do you have any questions about branding agencies in Philadelphia?
Top Three Features Required for a Great SEO Firm
With majority of the businesses competing online, it has become quite crucial to stand apart from the crowd to attain success. This simple fact explains the reason most companies choose to hire a reputed Houston SEO firm take their business to the next level. An SEO firm ensures that your business attains maximum visibility and brand recognition in today’s competitive arena. Searching for a reliable SEO company can be a tad difficult but not impossible when you look for a few must-have features.
Professionalism and experience
The experience of an SEO company plays a key role in the success of your online business. You need to work with a company with considerable experience in your specialized field; as only such a company understands the nuances of your business. Professionalism is another important feature that you must consider while you choose a search engine marketing firm. Search engine optimization is a complex process and it is essential to utilize only ethical practices while optimizing websites. Some companies use Black Hat techniques that might yield quick results but as search engines prohibit these techniques, it can affect your website detrimentally.
Modern techniques
Search Engine Optimization is constantly evolving with the emergence of new techniques for optimizing websites. Therefore, it is quite essential to choose an SEO firm that utilizes modern techniques that yield the desired results. Firms need to keep updating their knowledge and information on SEO as some techniques might work with some businesses and some might not. Search engine algorithms keep changing constantly and an SEO professional must be updated on these changes to procure the desired results. It is essential to stay on top of the trends when it comes to website optimization.
Reputation
Positive reviews and recommendations on reliable websites are proof enough that the SEO company is a good one. Therefore, before you zero in on a specific SEO firm in Houston, request for the contact details of previous customers so that you can check them out. Every reputed firm has a list of previous clients and the services offered to them. Most of these firms are happy to share the information with potential clients, which is another telltale sign that the SEO firm is reliable and authentic. You can gather information about several SEO companies on blog discussion forums, review websites, and other online resources. Remember- SEO is a long-term process and it is important to choose a good and reliable company that guarantees its efforts to optimize your business website.
Apart from these features, you also need to ensure that the SEO firm utilizes only ethical methodologies to improve your website ranking as only White Hat techniques are approved by the majority of the search engines. Attaining the topmost page on Google is not a mean feat as it takes time, money, and effort, a fact known to every seasoned SEO firm.
Why Banners Grab People’s Attention?
Have banners for grand opening ever caught your attention? In all likelihood they did and you must have taken notice of the businesses that made use of such a promotional method. Well, this is how banners grab people’s attention. Here’s more on the topic.
Succinct Messages
Banners contain to-the-point messages. Often, a banner will contain one or a few words only. Rarely will you see a small sentence on a banner? But whatever message you wish to advertise via a banner, it will be boiled down to the focus point at the time. Banners for grand opening is one such example.
Banners grab people’s attention precisely due to the succinct messages they convey. One or a few words are sufficient to tell your prospects about your unique offers, USP, promotions, holiday sales, etc. You can use banners to list out the adjectives that define your business. The words, presented on a banner in big letters, are likely to divert people’s eyes to the message.
Effective
Banners do the job of conveying messages nicely. You will achieve what you want to convey to your customers or prospects by the messages on the banners.
Banner messages are simple. They serve the purpose as per the message. If its grand opening, people will know what exactly it means. The same applies if it’s a sales offer or a promotion. Other forms of clever advertising or witty messages may be lost on your audience. But there is seldom the chance to over complicate the banner message without real intention behind it.
The effective messages of the banners are adequate to grab people’s attention. People appreciate direct messages instead of deciphering creative wordplays or jargon.
Colorful
Banners are colorful and the colors always draw people’s attention. The banner can be of a bright shade with the message written on it with white letters. The banners may be white and the words in bright hues. Bold shades will always attract people to the message.
Human eyes are always drawn to bright shades. When you walk by stalls or shops, you will instinctively notice bright banners or signs. You will rarely find a banner that is bland in design or plain to the point of boring.
The colors on the banners are used effectively. There is no random color selection when it comes to banner designs. Yellow on red, white on green, or black on white with an additional patch of blue background are some examples of how color schemes are chosen to make banner messages eye-catching. The background can even contain multiple hues with simple white letters on it. These types of color schemes help people notice banners right away.
Attractive
Banners contain simple yet attractive designs to create an impact in the first instance. Colorful background in the hues representing your brand can add a nice touch to your storefront or exhibition booth.
You can use two different shades of letters against a white background to make the banners more striking. The font of the letters also adds to the banner designs. These subtle yet effective elements make banners really attractive and draw peoples’ attention.
Simple Designs
Oftentimes; simple designs create the most impact. Cumbersome designs draw people’s attention but not for the right reasons. They might associate the same type of clumsiness with your brand and may not want to become your customers. Simple is best when it comes to banners. So, you will always find banners with clean designs and without chaos. For this reason, banners tend to grab eyeballs.
Simplicity attracts people when it comes to advertising. They just need to know what you are promoting; rest they can check out for themselves by visiting your store or booth.
Right Placement
Banners are placed where the maximum number of people can spot them. They are placed under the right artificial light for the right impact. Even the effect of natural light is considered when businesses put up banners. These factors help people notice the banners.
The banners will never cover the storefront or the booth in a way to obscure what’s inside or to make it look out-of-place. These details help people notice the banners and the messages on them.
Top Reasons To Hire a Video Production Company
If you incorporate explanatory or promotional videos as a part of your marketing strategy, that can pay dividends. According to a report, 52% of marketing professionals name video as the type of content with the best return on investment (ROI).
Video has become the most commonly used format in content marketing, overtaking blogs, and infographics. Another report states that 59% of respondents agree that if both text and video are available on the same topic, they are more likely to choose video.
For a business located in or around Miami, there is a need to hire a Video Production Company Miami to take care of video production. Here is why:
To create high-quality videos
There is more to video production than what may be apparent. You may say that anyone can create videos. Well, you are right. It is easier than ever for people to produce videos with access to smartphones with high pixel cameras and the availability of editing software/platforms.
However, there are certain technicalities that only a video production company can manage with their high-end cameras, lighting and sound equipment, and editing consuls.
For example, if you create a video on your own for your company using a smartphone, you may be able to manage the camera shake but video taken at night may appear darker.
If you need to project the video on a large screen, you may find that the video gets pixelated. There may be unwanted noise as well. For all these reasons and more, a professional set-up is required to create high-quality videos.
To tell engaging stories
Most professionals in the video production industry take a lot of pride in being storytellers. The craft of storytelling can make all the difference. How well a story is being told may determine whether your audience will be interested in your product or services. This is why a video production company in Miami should be able to engage the audience.
When crisp imagery is expertly juxtaposed with relevant interview bytes and combined with a skillful voiceover and music, the outcome can create a positive impact on your audience. However, being on camera is an awkward feeling for most people. Here the role of the director of the video production unit is vital.
A good director will try to create a comfortable and efficient set environment, where interviewees would be naturally inclined to feel conversational and will give their best. The only experienced staff of a video production company are trained to handle the nitty gritties of production and post-production.
To create original content
Doing what others are doing will only generate so much profit. With your corporate video, you can focus on originality.
Staying up to date with the latest trends in the video production industry is a job on its own. The research, workshops, and studying that is required to gain the know-how about new and improved technologies help a video production company to create original content that will highlight your company’s capabilities. Say, for example, animation can be used to explain complex engineering processes like the work of a tunnel boring machine or the construction process of a bridge instead of just videography.
With original video content, you will be equipped with a potent and professional marketing tool. It can help you stand out from your competition.
To ensure effective allocation of the budget
A good video production company will have the expertise and skill of effective budget allocation. This means they will be able to produce content that is best suited to your company, all within the agreed-upon budget.
The experience of a video production company allows them to allocate the correct amount on every aspect of the production process without making any unreasonable expenditure. Say, for example, if the production entails location shooting, the video production company will do a location recce and figure out how many days of shooting will be required and what equipment they will need.
Conclusion
The online world is very impatient and tends not to wait even for a second to read a long post. An eye-catching video can engage viewers instantly and can become viral and thus reach a wider audience.
Is there anything more you want to know about a video production company in Miami?
Things You Need to Know About Weibo Advertising
Online Marketing – The Demand of the Present Day Market
An easily reachable and navigable web sales portal is essential these days. Though this essentiality has become a must for the past decade or so, the practical significance of the same is all the more perceptible at the moment. The social threat that has cropped up because of the entry of the novel coronavirus has made very many changes to the prevailing social norms. Now, maintaining the advised social distancing is a social obligation of citizens. All countries across the globe have advised their citizens to hold on to this point strictly. As a result, currently, people fear to enter into the traditional shops and shopping malls. Everyone wish to have online shopping for all possible matters. By all means, this specific condition will stay for years together. So, businesses will have to create online platforms for their sales divisions. Accordingly, all the marketing endeavors must be in digital form. However, the marketing strategies must be precisely in sync with the digital methods that prevail in the region where one wants to launch the products. For example, Weibo advertising (adstochina.westwin.com/Weibo-Advertising) will be the right marketing option as far as the entry into the Chinese market is concerned. Nevertheless, for winning online marketing, companies must get professional help from reputed SEO companies.
Things You Need to Know About Weibo Advertising
Businesses that are interested in entering the Chinese market cannot stay away from Weibo advertising, as this is a sure shot to marketing success. Weibo is one of the most significant microblogging networks in China. A considerable section of the Chinese population belonging to the different customer segments uses this site daily. An approximate calculation puts the number of monthly active users as thirteen million. Moreover, millions view the videos that pop up on Weibo. Because of the high-level participation, the overall volume of posts that comes in Weibo is quite wide-ranging. Hence, when you put your ad on the right spot, then that will reach millions and millions of people who live across China. Another significant factor to note is that almost 90 % of the traffic comes through various mobile devices. Practically speaking, this point points out that here in China, people use Weibo even while traveling. Considering all the above facts, by going for Weibo advertising, there is a high possibility that companies will be able to reap rich dividends. When you opt for Weibo Fensitong Advertising, you will get specific advantages. You will be able to create ad campaigns focusing on geography and demography. You can also target particular customer segments based on individual interests such as things like the devices in use, fan page, etc
The main options for Weibo advertising are Display ads, Search Engine Marketing, Fan Headlines, and Fan Tunnel. All of these are beneficial; however, one must choose the method precisely in sync with the practical requirement.
Display Ads: The good part of this ad method is that these ads will have optimization for various devices, and a variety of ads with varied dimensions are available, which will be suitable for different pages. Suppose a user clicks on the ad, then he or she will be directed to your site. The pricing of this method solely depends on some basic facts such as the size of the ad, the keyword, the page where you want to place, etc. You can place these ads on the search engine page, Weibo homepage, and by the side of your news feeds.
Search Engine Marketing: Users of Weibo can browse the various pages like the accounts, fan pages, posts, etc., and hence, businesses can place ads on the targeted keywords, which are commonly used by the users. For sure, this method will increase website traffic.
Weibo Fan Headlines: Here, you can target your current follower base and the related contacts. The main attraction of this method is that there is a possibility of re-sharing.
Weibo Fan Tunnel: This method is highly handy for spreading your business to new customer segments. This ad will act as the top portion of the news feed.
Nevertheless, the best option for achieving the maximum possible benefits is to consult a professionally-run SEO agency, which has experience in digital marketing in China. Such an agency can give precise guidance to you as regards the Weibo advertising.