How to Improve Your Local SEO Through SEO Services in Houston
Being the owner of a cafe or opening a new bouquet shop in your Houston neighborhood, and adopting SEO services is one of the most effective ways to market your business when your customers are looking for local solutions.
Determine Your Local Ranking
SEO services will help focusing on relevant data, distance, and prominence, which generate more quality and quantity for your website traffic through organic search.
Let’s say you are a gym owner in Houston. People searching for Gym in Houston will use traditional keywords like gym near me, best gym in Houston, the closing time of the gym in Houston, etc. These keys will help you determine your local rankings in Google.
Improve Your Internal Link
An internal link structure helps to boost your SEO ranking. You can highlight your SEO ranking through a local Houston SEO services, who helps you with website navigation, website hierarchy, page authority, and ranking power among pages.
Page Speed Optimization
SEO experts in Houston will help people find your website with relevant searches and queries quickly. It ensures that the recommended site will load instantly, regardless of whether they are hosted in Houston or even further away. The consultants in Houston can access your website’s speed issue and work with you to increase its speed locally within Houston and nationwide.
Create Local SEO Content
Owning a small or large business in Houston, the local content helps you compete with your peers using content marketing strategies. The SEO experts in Houston will help you create a campaign that only targets the audience you want to attract. Additionally, they help you narrow the fields by targeting a specific geographical area through local content marketing.
Mobile Search Is Proportional To Local Search
Smartphones have made us layman in terms of google search.
It is the most common way in the modern world to look for local businesses or stores. Four out of five audiences use local search on their devices in everyday life.
Most people in the US look up for reviews, directions, and contacts through mobile search. Therefore, make sure your website is mobile-friendly to help customers find you quickly.
Improve Your Customer Experience
The SEO gurus help you target local audiences. You can create a user-friendly website to understand the audience persona and behavior of your targeted cohort. Data science helps to understand your audience through data sources, identify your top-performing contents, reveal hidden questions, spot common trends, and process large data sets at scale. Google Analytics helps you show the exciting topics that your audiences are looking for.
Researches have shown that 72% of shoppers are willing to visit local brands by offering a “buy online, pick up in-store” experience. It gives your customers more personalized experiences.
The Importance of Marketing in the Video Game Industry
The video game industry is steadily becoming more and more saturated with games of all shapes and sizes. While this is definitely a good thing, since it means there’s something for everyone, it also raises the stakes for developers marketing their game to the public. The gaming industry has grown and evolved, so game marketing needs to as well. For that reason, this blog will explain why game marketing is so important for developers to take seriously, as well as how they can get the most out of it for their game!
Why is Marketing so Important in the Gaming Industry?
Put simply, game marketing is important because video games are expensive to make. Whether it’s a large game with hundreds of developers working on it, or a small indie game with a team of only a few developers, marketing is essential if the developer wants to make a return on their investment.
In fact, it’s not only the developers of the game who need to make a return on their investments, but the publishers and shareholders as well. Their success is tied directly to the success of the game, which is largely tied to the quality of game marketing used. The last thing a developer wants is for their publisher or shareholders to lose faith in them, as this can lead to extensive layoffs, or even entire studio closures, if the game performs poorly after being released.
Therefore, with so many people invested in the success of a game that, in many cases, may have been in development for several years, it is important that the finished game gets marketed in a way that will attract a large enough audience to make up for the game’s development costs.
Why Digital Marketing is the Best Choice
Without a doubt, the most effective method of video game marketing is digital marketing. After all, people spend a lot of time on their phones or computers, and as a result, are much more likely to see digital ads than ads on television or in a print format.
Whether developers focus on creating a slick trailer to play before YouTube videos, or having eye-catching ads for people to see on social media sites, digital game marketing is the best way to have people see their game. From there, developers can redirect the viewers of the ad to a social media page or website with more information about the game.
In fact, digital game marketing should always redirect people to the game’s website in some way. The reason being, if people are interested in what they see in the ads and the website itself, they may be inclined to make a pre-order then and there. Barring the possibility that people cancel their pre-orders at a later date, this basically guarantees a sale of the game, which can help ease the worries of publishers and shareholders who rely on the game’s success for their own success.
Therefore, when it comes to game marketing, the best option is any form of digital marketing that gets people’s attention and leads them to the game’s website or store page. This will not always be easy, however, which is why it is important for developers to know their game’s intended audience and form their game marketing campaign in such a way that guarantees people become interested in the game.
In Conclusion, What to Avoid with Game Marketing
While it may seem like digital game marketing is a sure bet for developers to get people interested in their game, that is not always the case. We have all seen countless examples of digital game marketing that completely misses the mark and comes off as cringey rather than engrossing. To avoid this sort of cringey game marketing, developers should focus on knowing their audience and truly believing in their game.
After all, if the developers truly believe in their game and have a tight grasp on what their audience wants, their game marketing will follow suit. On the other end, though, if the developer doesn’t really know who they should market their game to, or if they think their game is something that it’s not, then there is a high probability that they will market the game poorly, potentially resulting in the cringey game marketing we see too often these days.
In summary, if developers want to make a return on the investments put into their game, they should focus on digital game marketing that appeals to their audience, conveys the game’s best qualities, and ultimately makes people interested in buying the game.
Things to Look for Before Deciding to Choose an SEO Company
SEO is a long and ongoing process, which requires the need for skilled professionals to attain the desired results of enhancing your web presence. It is essential to collaborate with an SEO company that meets your business expectations by increasing website traffic, sales, and leads. What must you look for in a Houston SEO company before you choose to collaborate with them? Some of the most significant aspects to look for include the following.
Past performance and experience
One of the most important factors that separate an amateur from a professional is experience and the success that tags along with it. This is exactly the reason you need to focus on SEO companies with years of experience, as they are experts in their job. It is also a great idea to check past performances through portfolios, online reviews, and testimonials from previous clients. An SEO company with years of experience takes pride in displaying their performance accolades, which can be proved and verified by potential customers. Before you commit to a financial partnership with an SEO company, it is quite essential to check with previous clients for a better perspective.
SEO strategies
While you look for an SEO company, ensure to check their strategies and SEO practices. A business entrepreneur must understand the strategies and practices utilized by the SEO companies to improve website ranking. The use of any kind of unethical practice will do more harm than good to your business. It is important to ensure that the company uses only the White Hat technique to improve your website ranking. A professional and ethical company will take time and effort to explain their strategies to their customers. Effective and open communication is quite essential while you choose to work with an SEO partner.
Price
Another important factor that can overwhelm you while choosing an SEO company is the fee structure. Different companies function differently and the price can vary accordingly. While some companies charge an hourly rate, there are companies that offer services for a contract period of six months. Though it can be quite tempting to choose a company that offers services at a low price, it can definitely be a wrong decision. Remember- you get what you pay for. As there are several SEO companies, you can compare their services and prices before you choose to work with one. Pricing is a crucial factor when it comes to selecting an SEO partner for your business venture. It is wise to invest in a company that heeds to your business requirements with an attentive approach. Conduct thorough online researches and choose an SEO company that offers personalized experience and desired results.
How to Build Your Social Media Marketing Strategy
In today’s world, finding the right social media marketing strategy is key: mostly because no one lives without social media. It is the smartest way to advertise your services and has a great reach to the general public: a great way to find potential customers as well as improve your brand value. China offers the world’s biggest online population; Chinese customers are known for their social media dependence for making day-to-day decisions. If you’re looking for a way to tap into the Chinese market and find a pool of new Chinese customers, social media marketing in China (adstochina.westwin/social-media-marketing-in-china) is the way to go!
Social Media Marketing in China
While a good social media marketing strategy in China falls under the same winning line, there is a significant difference: the social media platforms are way different from the west! They use more sophisticated platforms, like WeChat, Weibo, Youku, Douyin, and Little Red Book. Depending on the target audience and your brand and objectives, other social media platforms can also be considered, but these are definitely the top few. By using social media marketing in China the right way, you can make your brand visible on the right platform, and thereby interact with the right audience and be known in the right circles for the right reasons. Sounds tempting, doesn’t it? Well, let’s take a look at the top 3 platforms and their social media marketing techniques used to successfully reach the right kind of target audience!
Remember! Even if you’ve successfully pulled off social media marketing techniques in other countries, your experience in moot when you bring your business to China. Their ways, platforms, and results are quite different!
WeChat Advertising
Consider WeChat to be the Chinese equivalent of Facebook. This is the most used social media app in China and for good reason. Therefore, it only makes sense that this comes at the top of the list when you’re considering social media marketing in China! WeChat advertising simply allows you to display your ads on a user’s timeline (who is a potential customer) or display a banner ad after a post. One would require an official WeChat account to do this, but keep in mind that it is more than worth it. This increases brand recognition significantly due to the number of users on WeChat. You’ll notice your followers increase as well as drive-in traffic towards your website! One of the more popular types of advertising on WeChat is WeChat Moments!
Now how you go about with your ad is entirely up to you (the options are many). For instance, you can have your brand name with a picture appear on the timeline. You could also have a link to your website or feature a short video to captivate users. Keep in mind that the aim here is to catch the eye of your target audience in a way that other brands don’t: if there’s one thing that Chinese customers like, it’s uniqueness.
Weibo Advertising
Weibo is the second most popular social media platform in China and Twitter is the western equivalent of it. Weibo advertising is widely popular and used by most companies looking for dependable social media marketing in China. It is especially good for brands looking to appeal to a certain demographic. Building the right social media marketing strategy with Weibo is hard to narrow down because the sky’s the limit! There are various options to choose from. For instance, you can advertise your products from famous accounts. Your company’s name could appear when users enter a specific search term on the search engine. There are fan advertising options as well, that are more peppy and modern, but also traditional advertising routes of using a banner. The bottom line is that Weibo gives you the freedom to create your form of social media marketing strategies, in a fun, creative way!
YouKu Advertising
And then, of course, there’s YouKu! This is Chinese YouTube and makes up for 60% of the online video market share in China (that’s a lot!) The good thing about YouKu is that it does not focus solely on targeted marketing- it takes more of a blanket approach by allowing you to reach larger audiences. This is similar to traditional advertising works on TV or in the newspaper. Basically, there are a bunch of ads to choose from and it all depends on your likes. Whether you want to choose a viral video approach or product placement on YouKu-produced content, it’s all your call. Of course, making the decision based on what your brand focuses on and what the potential customer would respond best to is the smartest way to go.
Why is it Necessary to Hire a Reputable Advertising Agency?
What should you look for in a good advertising agency? What does a reputable advertising agency have to offer that you can’t achieve on your own? There are a multitude of advantages an advertising agency in Austin can give your company, so let’s dive into some of the reasons why it’s so necessary to invest in one.
Experience
Your company isn’t something to take lightly. Advertising is absolutely critical for your business, which means you need an advertising agency in Austin that has real experience. A reputable advertising agency in Austin will have the experience from building that reputation–experience that is necessary to ensuring your marketing has a chance at success.
Expertise
A reputable advertising company gets their good reputation from employing the best advertising experts—and using the right tools and knowledge to boost your marketing campaign to success. Hiring an advertising agency in Austin is an investment every serious company needs to make, and so is ensuring that the agency you choose has the expertise to support your efforts. You need an advertising agency that has the knowledge and tactical understanding to guide the way, not some brand-new agency that’s just shooting in the dark.
Effective Advertising Solutions
A reputable advertising agency in Austin isn’t relying on trial and error anymore. Advertising agencies earn their reputations through years of acquiring knowledge and experience, and this cannot be replaced with an amateur agency or Do-It-Yourself attempt. You are investing your time and company efforts into advertising, and you need it to be worth your while. Choosing the right advertising agency in Austin means that you will see real results from your marketing efforts because the advertising solutions they use will be tried and effective.
Keep Up-To-Date With Your Audience
It’s nearly impossible to keep track of your audience with an amateur advertising agency by your side because they don’t have the personnel, resources, or insight to keep on top of your audience’s behaviors and patterns. Cultural shifts are invaluable to ensuring your business stays relevant and approaches marketing in a way that can keep consumers interested throughout the constant changes in consumer behavior and sentiments. Without a solid advertising agency in Austin, your campaign of outdated marketing approaches will not have the impact you want, so it’s worth taking the time to invest in an agency with a good reputation.
Save Valuable Time
Some business owners try to dedicate their own teams to marketing, or they spend countless hours on their own trying to figure out advertising strategies. You might think this will save you money, but in the long run, it definitely won’t. Your time is extremely valuable, and you can’t afford to waste it on trying to absorb years of marketing expertise. Even hiring your own personnel means you’re managing a whole other division, relying on them to build their knowledge from scratch, and taking risks on marketing campaigns that have minimal expertise to back them up.
You need to spend your time on the aspects of your business that really matter to you. Hiring an advertising agency in Austin is the best way to save yourself time and energy directed at marketing, and the best way to prevent spreading your resources too thin.
Network Connections
A reputable advertising agency in Austin will have network connections that take years and a lot of business practice to form. By using a good advertising agency, you can unlock a lot of opportunities to connect with both customers and other industry professionals. You can never have too much networking potential, and a reputable advertising agency can give you plenty.
Brand Development
Any advertising agency in Austin that has a good reputation should also be able to help your brand development. Your company needs a solid foundation of identity, voice, and goals, and an advertising agency will help guide you toward the right direction for your business. Developing your brand means creating core values, determining your positioning, and creating complex growth strategies, all of which advertising professionals should help you with.
Overall, hiring a reputable advertising agency in Austin is crucial for any company that wants to achieve long-term success. A good advertising agency will provide you with experience, marketing expertise, ensure the use of effective marketing solutions, keep your marketing campaigns relevant and insightful, save you time, help you forge lasting connections, and most importantly: guide your brand towards success.
If you’re looking to grow and market for your company, investing in a reputable advertising agency is a necessity.
Why is Search Engine Marketing Enough to Ensure Success in Your Online Business?
High brand visibility is essential for online business success in China, and search engine marketing is one of the quickest ways you can achieve it. The top search engines in China are Baidu, 360, and Sogou, followed by Shenma and Haosu. Of these, Baidu has the dominant share of the market. So much so that if your business doesn’t appear on Baidu, you might as well as not exist for the majority of Chinese consumers who use it every day.
However, with carefully crafted advertisements, attractive imagery, and well-research keywords, you could make it into the first five pages of the search engine results of Baidu and the other platforms. That would bring your products and services directly to millions of Chinese consumers.
Here’s why search engine marketing in China (adstochina.westwin.com/search-engine-marketing-in-China) is enough to ensure success in your online business:
It will bring your brand before millions of potential customers
There are over 800 million internet users in China, and a majority of these are online every day. By launching your advertising campaigns on the different search engines, you will be able to get your products and services out before an extensive swath of the population. They may not all be necessarily interested in your brand, but, by researching your target audience, and gearing your advertising campaigns towards them, you could see positive results.
It will help you to research the local market for your business niche
You will be able to research local and foreign businesses that offer similar products and services and take pointers from what they are doing right in their advertising. You can get an idea of what Chinese consumers want in your business niche and come up with an effective business strategy to deliver it to them as seamlessly as possible. You can also re-adapt and improve your advertising campaigns to make them more eye-catching and impact inducing, and, thus, get better public attention and engagement.
It will create a brand familiarity that could translate to more conversions
Through search engine marketing in China, you can ensure that your brand remains in the public eye, and that is key to bringing in new business. People will see your advertisements every time they use the search engines. And, if you make those appealing enough, they may click on them to visit your website and check out your products and services. That could result in new sales if they find them useful and appealing, and you could even build up a loyal customer following.
You will have to work hard, though, to keep your advertising content first-rate and fresh, and to maintain a balance in your publicity blitz to prevent over-exposure fatigue. You don’t want people to start ignoring or overlooking your advertisements.
It will allow you to take advantage of cultural and social trends for your brand marketing
Recent cultural and social trends influence what people search for online. By keeping tabs on what is currently popular and selecting keywords, phrases, and themes that go with that, you will stand a better chance of showing up in search results and catching people’s attention. However, you will have to find a way to make the trend relevant to your brand, and, again, you will have to be careful that you don’t overdo it. The public will appreciate wit, humor, and creativity, but only if you pair it with some logical sense.
It will help to set you up as an authority in your field
People will be more inclined to trust you and buy your products and services if you position yourself as a leader in your field. To do this, you can create informative blogs, articles, videos, and social media posts, and disseminate these widely through search engine marketing in China. You want your brand name to come up every time someone searches for something in your business niche.
As you see, search engine marketing can be useful in getting the word out about your products and services. Just make sure that you remain compliant with all the business rules and regulations set by the Chinese government. And, also, make regular and sustained efforts at brand promotion to stay relevant and ahead of your competition.
Advertising Agencies – What to Look for When Hiring an Advertising Agency
Advertising is a key aspect to the success of a business; without it, how would people find out about your brand or products? Globally it is estimated that in 2020 digital ad spending worldwide is going to surpass $380 billion, which is over half of the global ad market. If you are looking to expand on the influence of your brand, then sometimes it may be in your best interest to look for an advertising agency in Austin to ramp up your marketing campaign. But, what do you exactly look for when you are interested in hiring an advertising agency?
Understand what an Advertising Agency Does
First thing you need to understand when it comes to looking for an advertising agency in Austin is what exactly they do. They don’t help sell your product directly, instead they craft marketing campaigns that help your company reach the best audience possible. They ensure that your company is visible, and they can be easily found by consumers that would be interested in your products and services.
Request for Proposal Process
The request for proposal (RFP) process isn’t as common as it once was, but it is a good method when hiring an advertising agency in Austin to test their capabilities and whether they will be a match for your company. Nothing can be as stifling in a professional relationship between companies than having mismatched ideals and work ethics, so seeing how an agency works gives you a good idea as to whether your relationship will be fruitful.
Ensure the Agency Understands Your Goals
Along with the RFP, you need to discuss with the advertising agency the goals you have for your new marketing campaigns. When working with an advertising agency in Austin, they can assist your company much more easily, and effectively if they understand your company’s long-term goals, your target audience, products, company history and potential competitors.
Determine What Your Brand Represents
Nothing can stall an advertising campaign more than unclear representations of your brand. If you want to be effective in getting your company noticed, you need to determine what you want your brand to represent; it will dictate how an advertising agency in Austin will go forward with their marketing campaign creation. You don’t want to push your company as a family friend brand that focuses on advertising to families and children, then have an ad campaign that focuses on adult-themed innuendo. Boring, confusing, or alienating your target audience can result in an ineffectual marketing campaign in the long run, even if you get some initial hype at the start of the campaign.
Figure Out Your Advertising Budget
Budget is an important consideration when starting new marketing campaigns, whether you are creating them in house, or hiring an advertising agency in Austin to craft them for you. So, you need to determine the budget that you are willing to spend on your advertising campaign, based on sales history and profit margins to ensure that the campaign you push to the public actually ends up having a positive return on investment. A big benefit to hiring an advertising agency is the fact that they will let you know their costs up front, and it will be in writing as a contract, so you are less likely to overspend on your marketing campaign, and stay within budget.
Ensure that all Your Marketing Campaigns Integrate Properly
Integrating your marketing campaigns is important, so when you hire an advertising agency in Austin, you need to keep them in the loop of all your other marketing campaigns on various platforms you have currently running. Ensuring a united marketing front across social media channels, customer service areas, sales materials and internal communications between your employees and any contractors.
Look for an Innovative Agency
Boring, old, and overused clichés in advertising can result in a marketing campaign that falls flat on its face right from the get-go. When you are looking to hire an advertising agency in Austin, you need to look at their history: previous clients and previous campaigns, their successes, and their failures. Knowing that the advertising agency you hire can create innovative marketing campaigns, and they have the ability to adjust to trends and evolve your campaigns as your company evolves can give you peace of mind for a long lasting business partnership.
Hiring an advertising agency in Austin can seem like a daunting task, but making use of the information you now have, you will have the best chance to find an agency that fits in with your company, and can create innovating, budget friendly marketing campaigns that can target the right audience to bring customers to your company effectively.
Different Types of Digital Marketing Agency Services
The Internet has enabled businesses to interact with customers in real-time. And digital marketing is taking over traditional marketing channels. A right China digital marketing agency (adstochina.westwin.com/china-digital-marketing-agency) can make a huge improvement in ROI through digital marketing. Read on to learn the different types of services such agencies offer.
Search Engine Optimization
China is one of the populous countries in the world with around 840 million internet users. The Chinese digital landscape is dominated by local players; popular western digital platforms like Google, Facebook, and Instagram are banned in China. Baidu holds a 76.5% market share in the Chinese search engine market share.
The success of any website in China depends on search engine optimization and digital marketing strategy. Doing SEO in China must obey rules. If you are performing SEO in China, you need a digital marketing agency in China that is well aware of the government’s cyberspace rules and restrictions.
A good Chinese digital marketing agency would be more familiar with a Baidu SEO than other SEO specialists due to a different culture and business environment. Baidu SEO can play an important role in helping your website achieve higher rankings on Baidu SERP.
Baidu PPC
If you want to reach the Chinese audience in less time, Baidu PPC is the way to go. Baidu PPC works on the same principle of Google Ads. It allows businesses to bid for selected keywords belonging to their niche. Baidu would display your ads at the top and bottom of the page when any user enters your target keywords to search for information, products, services, or business.
Baidu only allows the use of Chinese keywords. Hence, you need a China digital marketing agency that can select the right keywords for your paid marketing campaigns and help establish your brand in the Chinese market. The agency will also create text and display ads in Chinese and design a good landing page for your marketing campaign.
Social Media Marketing
Social media is quite popular in China and Chinese people spend a good portion of their daily lives on social media platforms. WeChat, Weibo, and Youku are three popular social media platforms in China. WeChat is the most popular social media platform in China with more than 1 billion active users.
Chinese people are known to follow and interact with their favorite brands on social media platforms. A good social media marketing strategy is important to reach your target audience on social media platforms and engage them through meaningful posts and interactions.
Website Design and Management
A China digital marketing agency also provides website design and management services that would become an identity of your business online and the foundation of eCommerce. The agency focuses on important aspects of building a website that includes
- Using a local domain and extension
- Hosting your website on a Chinese server
- Matching the website language to your target market
- Optimizing your website for Chinese search engines
- Localizing your content and style
Content Marketing
Chinese consumers are content driven and businesses need to focus on creating unique content to engage the Chinese audience. Digital marketing agencies in China also offer content marketing services. The content marketing specialist team in the digital marketing agency creates content that emphasizes the brand story and sets it apart.
Content marketing is vital in China and the trend is likely to continue. Besides creating textual content, the agency also creates short videos that can be distributed through different marketing channels to convey brand messages and engage target customers more easily.
Influencer Marketing
Influencer marketing has become popular in China in recent years. In China, purchases are no longer influenced by the price but shopping decisions are heavily influenced by social media. Due to a strong influencer marketing trend in China, digital marketing agencies also offer influencer marketing services to their clients.
The digital marketing agency understands the unique Chinese social media environment and picks the right type of influencer for your brand. The agency uses the right influencer to strategically place influencer content that engages the Chinese audience in the right way without being too promotional.
So do you plan to take the help of any China digital marketing agency?
How a Digital Marketing Agency Can Create A Winning Strategy?
The world of marketing is changing and the traditional marketing approach fails to reach audiences like it used to. Newspaper and magazine advertising has become obsolete and Television and radio advertising is on a serious decline. Digital marketing is the most effective way to market a business today and has a foreseeable future.
If you want to reach the Chinese audience and achieve success in China, you need to understand the digital marketing landscape and partner with a China digital marketing agency (adstochina.westwin.com/china-digital-marketing-agency).
Understanding the Chinese Digital Marketing Landscape
Partnering with a digital marketing agency is important to establish your brand in the Chinese market. Here are some facts about the Chinese digital marketing landscape
- Baidu is the largest search engine in China with more than 76.055 market share. The search engine has surpassed 174 million daily active users and 90% of online searches are done through Baidu.
- WeChat is the largest social media platform in China with more than 1 billion monthly active users. Other prominent social media platforms are Weibo and QQ which have millions of active users. QQ has more than 800 million active users and Weibo has more than 500 million registered users and more than 313 million active users.
Due to the diverse digital marketing landscape and unique preferences of the Chinese audience, the strategies that worked on Western digital platforms may not bring you success in China. Also, the Chinese language is hard to master and there are different contexts for every word used in the language.
A China digital marketing agency has designers, copywriters, marketing strategists, marketing managers to build a winning strategy for your business.
Improve Your Business
With 1.418 billion population, China offers a massive market of opportunities for businesses. Digital marketing in China offers many opportunities for exploration and integration of new technologies.
The consumers’ comfortability in online shopping and the blurring lines between ecommerce and social media require businesses to focus on social commerce. However, China’s digital marketing landscape is unique and the digital platforms used by Chinese audiences are local. In that case, businesses need to hire a digital marketing agency that has deep knowledge of both Chinese local digital marketing platforms and Chinese online consumers.
A China digital marketing agency has all the means to take over your marketing activities from top to bottom. For businesses, the agency can evaluate your brand’s needs and develop a marketing strategy that maximizes profits.
Master Your Brand Online
Mastering your brand online is not as easy as it seems especially in the Chinese online market. Chinese audiences prefer marketing material in the Chinese language and there are very few takers for the English language. If you look at the content and advertising on China’s largest search engine and social media platforms- it is mostly Mandarin.
A good digital marketing agency in China will work extensively on developing your online hub and create a digital marketing strategy that revolves around your online presence. This can take many forms. For example, it will create a highly effective, buyer-focused website in the Chinese language that allows you to showcase your brand online.
The agency will also conduct market research to identify the target audience of your products and services and determine the platforms and channels to reach those ideal buyers. A skilled digital marketing firm in China will focus on creating content and distributing it through the right channels to establish your brand expertise and authority online.
As a true marketing expert, the agency team will formulate and execute the most effective and modern content strategies to get the best possible organic search rankings on Baidu. The agency will also implement expert social media marketing strategies on social media platforms like Sina Weibo, WeChat, Youk, and others to deliver a marketing ROI beyond traditional marketing capacity.
Boost ROI
There is no settling or slowing down in digital marketing. A China digital marketing agency would never stop testing and reworking its marketing strategy on different digital platforms to improve its overall efficacy and boost your ROI. Higher ROI means higher profits for your business.
So do you’ve any questions? Please feel free to leave your comments below.
Why Marketing Through Social Media is a Must for Every Small Business?
Social media marketing in China is unlike anything you’ve ever seen: it is very different from the rest of the world. Since China doesn’t have access to Facebook, Twitter or Youtube (thanks to the Great Firewall of China), usually social media marketing techniques won’t work here. If you want to connect with the typical Chinese customer, you have to walk a mile in their shoes. And for that, you will need the tools to communicate with them efficiently.
What social media platforms do they use? Ever heard of WeChat? Weibo? Let’s start with WeChat. Did you know that about 877 million users sign into WeChat on a daily basis, which contributes to about 30% of all Chinese mobile traffic? Almost 60% of all WeChat users open the app at least 10 times a day. Needless to say, if one starts contemplating the various means of social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china), the use of WeChat ranks the highest. This is just one of the top few social media platforms that play a significant part in the lives of Chinese consumers.
Social Media Marketing in China: What Does This Mean for Businesses?
Let’s really let this question sink in and take the example of WeChat for reference. This comprehensive app presents some stunning marketing opportunities for businesses in China. Not only does it offer the state-of-the-art services every app does, but it also has an intriguing marketing perspective. WeChat ads can be used to tailor a specific target market, which can then be used by official public accounts in order to stay in touch with the Chinese audience by posting relevant and gripping content. Isn’t it interesting?
Social Media Marketing in China: Beyond WeChat?
In case you’re a new business looking to tap into the Chinese market, here’s a tip: there’s no doubt that the first app to consider while thinking about social media marketing in China is definitely WeChat, given its wide popularity throughout the country. That said, there are other apps as well, such as:
1. Sina Weibo
This is basically the Chinese equivalent of Facebook and Twitter. It has over 361 million active users in a month. This site can be used by companies to post their unique content using photos, music, videos, and links, even links to external content. It also promotes a platform for engagement and communication to occur with desired customers.
2. Youku
Essentially the Chinese equivalent of Youtube, Youku is a massive video-sharing app used extensively throughout China. Companies that want to have a little fun create video accounts and upload relevant and intriguing marketing info in order to connect with their target audience: it works like a charm!
Reasons Why Social Media Marketing in China Is Pertinent
It has become rather apparent that the power of social media in China is immense. In order to increase your brand presence, you must have an active social media presence across various platforms. Now, let us talk about 4 specific reasons why marketing through social media is a must for every business that wishes to tap into the ever-expanding Chinese market.
1. Engagement is KEY
The one thing that is guaranteed through social media marketing in China is engagement, and essentially that’s what every business wants: to connect with their target audience. Over 55% of Chinese customers participate in online discussions about brands because they like companies that put themselves out there. They do not shy away from new, exciting opportunities, especially if it’s a foreign company. The importance of understanding a customer’s point of view about a brand using social media is undeniable and is one of the main reasons why social media marketing is such a hit in China.
2. Social Media Marketing is Persuasive
Remember that the power of social media marketing in China is 5x anywhere else in the world. People LOVE stories. Weave them tales about your brand, how they started out and how they are tailored to fit the typical Chinese customer’s daily needs. Make sure your content is captivating and most important, easy to relate to. Don’t complicate it or drown it in flowery language- keep it succinct and simple. Get to the core of their emotions. After all, nothing quite as persuasive as the power of social media marketing in China!
3. Key Opinion Leader (KOL) Marketing WORKS
Influencer marketing in China has become the next big thing as it continues on this booming trend. “Key Opinion Leaders” are making life relatable to the common man by engaging with them on social media through their posts and getting them to try different products and invest in different brands. KOL is most effective in China today because Chinese customers are loyal followers.
4. Shows Your Chinese Lifestyle
Finally, if you’re a business in China looking to expand or reach your target audience, be available on social media. This is the only way customers can find you and reach out to you.
How Do Search Engine Marketing Solutions Help to Achieve Your Marketing Targets?
Implement the Right Search Engine Marketing in China
It’s an agreed fact that the Chinese market has got immense potential, which offers lots of opportunities to businesses, irrespective of the nature of the business. That said, only when companies put into practice the right type of search engine marketing in China, they will be able to enjoy the full benefits. Prudent planning and precise execution is a must, and here, the professional competence of an experienced SEO company becomes imperative.
How Do Search Engine Marketing Solutions Helps to Achieve Your Marketing Targets?
The success of the online marketing activities depends on the compliance of the same with the working-mode of the search engines. All the associated actions must be search engine-friendly, and only then the search engines will perceive the relevant activities. Content creation is of supreme importance as far as the search engine marketing solutions are concerned. One main thing, which all companies that want to market their products and services in China will have to make sure during the creation of the relevant content, is to abide by the prerequisites laid by Baidu. Localization is a must in China. Businesses that want to pierce into the Chinese market must make sure that the website and the related ad materials are tuned strictly in sync with the working pattern of Baidu. The contents must be practically pertinent and helpful for the readers who want to know more about your company and products. This is the first and foremost thing that companies will have to do as regards search engine marketing in China.
In connection with content creation, another core factor is that the language used must be Mandarin. Only then the local people will be able to comprehend the matter discussed, and this is a principal strategy of the search engine marketing in China. The job does not end there; perfect SEM (Search Engine Marketing) is essential here. This method ensures that there is a constant flow of visitors to the site. By hiring the professional expertise of experienced and capable SEO managers, it is possible to achieve this situation. In general, the SEO experts make use of the paid and the free traffic options. The first method is using the PPC (Paid per Click), and the second one is through the optimization of the site and the related contents.
Benefits of Search Engine Marketing in China
• Search Engine Marketing (SEM) is the best practical way to ensure that the related website enjoys heavy traffic. Whenever people search through the internet for gathering information regarding the related product or services, the website will appear in the search engine result page (SERP).
• You will have to spend very little for carrying out search engine marketing in China when compared to the traditional methods of advertising. Moreover, the results will be much better.
• Reaching a specific consumer segment will become quite easy. At any time when one searches through the internet for getting the details regarding a specific product or service, the website will appear in the search engine result page (SERP).
• Your advertorial material will stay active all the time, throughout day and night, and hence will have a mass reach. This advertisement will pop up on the screen every time a customer searches for the related product or service.
• When you engage the professional expertise of a reputed and reliable SEO company for carrying out search engine marketing in China, your company can combat the fierce market competition. Besides, it is possible to overcome the geographical restriction, as you are sure to get customers from all parts of the globe.
When you do all the tasks that are par for the course of search engine marketing precisely, your online marketing efforts will become successful. Here, you must opt for professional guidance; this is indeed vital. The SEO Company you choose must be experienced and dependable. Besides, the company must be familiar with the functioning of the Chinese search engines.
Reasons to Invest in eSports Marketing
The picture of young adults sitting in front of their computers playing video games is not the picture of sports that most people have in their mind. Nevertheless, esports are becoming big news, and sports leagues in their own right. That is one big reason to invest in esports marketing. It’s big money, and the number of brands who are feeling the excitement of this type of sports marketing is growing and building. That could be all the reason needed, but here are some more.
Why are brands so attracted and what are some of the other reasons for investing in esports marketing?
Not familiar with esports? Some people still think of electronic video gaming as kids trying to avoid their homework, or nerds in mom and dad’s basement, but it has become much, much more. These ‘kids’ are not kids, but professional players taking part in video gaming competitions in sports arenas with paying fans. And these players have fans, spectators, investors, and the whole thing operates as any other kind of professional sporting event. The players make money from sponsors, subscribers and by being as highly skilled as the more traditional kind of professional sports player. Brands are becoming involved in esports marketing for the same reasons that they might have invested in the top teams and players from the NFL, NHL, FIFA, or the NBA.
If this is new to you, there really are many good reasons to invest in esports marketing.
Reason 1 – The market. It is a fairly young demographic, and the eSports market is huge. Players and spectators, and even casual video game users, are part of the market that marketers would be investing in. It includes professional players, as well as hobby players and fans. There are a lot of fans, and the hours spent daily watching, or playing, or looking up information on the games and players is staggering.
Reason 2 – There is a big opportunity for growth. As more people become aware of the potential, or just the overall entertainment factor, more and more, people are discovering the players, the games, and that market is just getting bigger. Brands are not only investing in the players, but there is investment potential in sponsorship, advertising and franchising, and in eSports marketing—just as there always has been in sports marketing. Reach the audience while they are live streaming on online platforms like Twitch, or YouTube.
Reason 3 – High user engagement. While it might surprise some to realize that people are willing to invest time and money to watch others play a video game, there are many people who do, and who will also purchase tickets to go to a stadium and watch live tournaments. The eSports marketing audience is highly engaged, and they give a lot of time to eSports every day.
Reason 4 – The audience. The audience that eSports marketers would be reaching with their advertising, or sponsorship is not just huge; its worldwide. No borders or boundaries, just an internet connection, and anyone can play or watch esports. And they are. Many of the players, creators, and their audiences are from Asia. CNN Business suggests that those who do choose to invest should not focus only on the North American market.
Reason 5 – It’s just getting started. Professional video gaming is fairly new in the sports world. There is a lot of information available to raise interest and show where it is coming from and where it’s going. Revenue is expected to reach $1.79 billion USD by the end of 2022. in addition, a talk at TedX called on the Olympics to consider including Esports in 2024! Watching this talk will give you an idea of the popularity and potential of esports marketing.
Esports is part of a minds ecosystem that includes more than just its young, international fans. The interested parties in the esports world include teams, tournament organizers, streaming platforms, game developers, and upcoming future fans and players. There is opportunity for investment and involvement from everywhere. Just check out Wikipedia’s page for professional esports leagues and tournaments. Esports marketing is an investment area that will give back with its dedicated fans, professional players, up and coming users, and game developers. There are big opportunities in all aspects.