Social media marketing in China is unlike anything you’ve ever seen: it is very different from the rest of the world. Since China doesn’t have access to Facebook, Twitter or Youtube (thanks to the Great Firewall of China), usually social media marketing techniques won’t work here. If you want to connect with the typical Chinese customer, you have to walk a mile in their shoes. And for that, you will need the tools to communicate with them efficiently.

What social media platforms do they use? Ever heard of WeChat? Weibo? Let’s start with WeChat. Did you know that about 877 million users sign into WeChat on a daily basis, which contributes to about 30% of all Chinese mobile traffic? Almost 60% of all WeChat users open the app at least 10 times a day. Needless to say, if one starts contemplating the various means of social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china), the use of WeChat ranks the highest. This is just one of the top few social media platforms that play a significant part in the lives of Chinese consumers.

Social Media Marketing in China: What Does This Mean for Businesses?

Let’s really let this question sink in and take the example of WeChat for reference. This comprehensive app presents some stunning marketing opportunities for businesses in China. Not only does it offer the state-of-the-art services every app does, but it also has an intriguing marketing perspective. WeChat ads can be used to tailor a specific target market, which can then be used by official public accounts in order to stay in touch with the Chinese audience by posting relevant and gripping content. Isn’t it interesting?

Social Media Marketing in China: Beyond WeChat?

In case you’re a new business looking to tap into the Chinese market, here’s a tip: there’s no doubt that the first app to consider while thinking about social media marketing in China is definitely WeChat, given its wide popularity throughout the country. That said, there are other apps as well, such as:

1. Sina Weibo

This is basically the Chinese equivalent of Facebook and Twitter. It has over 361 million active users in a month. This site can be used by companies to post their unique content using photos, music, videos, and links, even links to external content. It also promotes a platform for engagement and communication to occur with desired customers.

2. Youku

Essentially the Chinese equivalent of Youtube, Youku is a massive video-sharing app used extensively throughout China. Companies that want to have a little fun create video accounts and upload relevant and intriguing marketing info in order to connect with their target audience: it works like a charm!

Reasons Why Social Media Marketing in China Is Pertinent

It has become rather apparent that the power of social media in China is immense. In order to increase your brand presence, you must have an active social media presence across various platforms. Now, let us talk about 4 specific reasons why marketing through social media is a must for every business that wishes to tap into the ever-expanding Chinese market.

1. Engagement is KEY

The one thing that is guaranteed through social media marketing in China is engagement, and essentially that’s what every business wants: to connect with their target audience. Over 55% of Chinese customers participate in online discussions about brands because they like companies that put themselves out there. They do not shy away from new, exciting opportunities, especially if it’s a foreign company. The importance of understanding a customer’s point of view about a brand using social media is undeniable and is one of the main reasons why social media marketing is such a hit in China.

2. Social Media Marketing is Persuasive

Remember that the power of social media marketing in China is 5x anywhere else in the world. People LOVE stories. Weave them tales about your brand, how they started out and how they are tailored to fit the typical Chinese customer’s daily needs. Make sure your content is captivating and most important, easy to relate to. Don’t complicate it or drown it in flowery language- keep it succinct and simple. Get to the core of their emotions. After all, nothing quite as persuasive as the power of social media marketing in China!

3. Key Opinion Leader (KOL) Marketing WORKS

Influencer marketing in China has become the next big thing as it continues on this booming trend. “Key Opinion Leaders” are making life relatable to the common man by engaging with them on social media through their posts and getting them to try different products and invest in different brands. KOL is most effective in China today because Chinese customers are loyal followers.

4. Shows Your Chinese Lifestyle

Finally, if you’re a business in China looking to expand or reach your target audience, be available on social media. This is the only way customers can find you and reach out to you.