Category Archives: Everything Else
All You Wanted to Know About WeChat eCommerce
Many businesses have started invading the Chinese market with their online presence via the WeChat store in the current era. WeChat is a popular messenger app released by China to make payments easy for online shoppers in China and other foreign countries. It works hassle-free with a smartphone by linking the bank account with the WeChat account.
Many retail businesses have merged the WeChat app with their e-commerce website for improved sales. Some of the renowned brands doing well via WeChat are Burberry, Cartier, and Tommy Hilfiger and target a higher business scope in the future.
Types of WeChat Accounts
There are three types of accounts, and all these have proven effects on the increased revenue of any business towards sustained growth and stability.
1. WeChat Subscription Account
This account allows the posting of one message per day across any group. The posted content will be notified to the subscribers on their subscription folder. However, not all followers frequently visit this folder. To encourage users to view the folder, retail websites must offer a special offer to turn followers into active customers.
2. WeChat Service Account
The service account provides the flexibility to post four messages every month, and all the posted content to be directly listed on the homepage in the Newsfeed section for visibility to the followers.
3. Enterprise Account
It is an official account accessible only to the management team to track the company’s sales activities. It is a non-commercial account and not applicable for advertisement-oriented companies that intend to upscale their business.
How to Build a WeChat eCommerce Store Online
The following are the detailed steps involved in successfully launching a WeChat eCommerce store.
1. Get a Registered WeChat Account
Creating a WeChat account is imperative to promote the brands via various groups and social media platforms. Users can choose one among them out of three account types. WeChat Subscription, Service, and Mini Program are three categories, and the first one is mainly for e-commerce business while the second one is for non-commercial firms. A subscription account is available easily, while the service account demands a Chinese business license to share products among the healthy business network.
2. Select the Preferred Store
The mini-program, Optimised Web, and HTML W-store is three modes having their pros and cons based on the budget and technical expertise. Businesses can choose the desired store based on their requirements accordingly.
3. Design the Store with a Powerful Backend
A WeChat store should look impressive in the front end with a catchy GUI and sensible content shoppers to indulge in uninterrupted shopping sessions. Also, the flow from browsing the products on the website to checking out on the payment page must be easy for shoppers to have a smooth shopping. Do not miss to incorporate the following functionalities in the backend of the app for notable business growth.
• Sales Management.
• Order Management.
• A Dynamic CRM module.
• Data Analytics.
• Money Management
4. Assign a Store Manager
The store manager is the one who can interact with the client and spread positivity about the brand. A typical store manager understands Chinese clients’ language and market expectations and provides excellent customer assistance to create huge numbers. The sales manager is responsible for content management, sales supervision, answering customer queries, and marketing its brands.
5. Cross-border Payment Methods
International payments are made via WeChat Pay or Tencent agents with a minimum transfer of $50000 or its equivalent amount in other currencies. A commission fee of 0.6 % is charged on every transaction, and the handling fee is divided among WeChat Pay and merchants.
Payment agents are available easily and usually charge more on every transaction, accounting for 2 to 3 percentage of the transferred amount. However, the process is smooth, and the settlement reaches the payee at a faster pace. Many retailers prefer to pay at once or twice a month as an economical approach due to high costs.
The Benefits of Hiring an Experienced SEO Expert
When you have your brand, your website, you will want to master SEO, I.e. search engine optimization. Well, it’s not that easy. If you think that you will become a master in it overnight, it will not happen.
So, if you want to rank your website among the top ones and are willing to increase your brand awareness through online marketing, hire a Houston SEO expert. SEO experts will do all these tasks on your behalf.
Working with SEO experts will help you in ranking your website for specific keywords. If your website is old and you are struggling for years, then SEO experts can help to accomplish all of it at once. Do you think it is necessary to hire an SEO company to increase the business’s overall sales?
In this article, we will discuss how an SEO expert can help your company and the benefits of hiring an experienced SEO expert.
Experience SEO Experts Truly Know What Will Be Best for Your Company:
SEO is quite essential and too complicated. Suppose you are thinking of handling it in-house by a person who is not fully aware of SEO basics. Experts spend years mastering search engine optimization, and trusting a new one is not a good idea. When the task is related to search engine optimization, the experienced SEO experts know what will best reach the target. If you choose someone who is highly known for what he/she is doing will provide you with the best results. It will help is growing brand awareness in minimal time.
SEO Keeps On Changing Time To Time:
The key reason because of which SEO is quite tricky is it keeps on changing constantly. Google frequently changes its search engine algorithm. So if you think you can keep yourself that updated, then its not possible. At the same time, SEO experts can perform this very quickly. If you fail to adapt to these changes, your business will fall soon.
Having experienced experts at your side will be handing over your site is safe and right hands. It will help you to cope up with your competition and even to go beyond them.
Elevate Your Online Reach:
It’s quite evident that you can’t succeed without creating a brilliant online presence in today’s era. If your business runs online, and you need clicks to grow, the online presence becomes more important.
Although, if you deal with local businesses, then improved SEO strategy becomes highly essential. It will help you to create a presence among the target clients in your area. All of this will result in growing your business.
You Should Completely Avoid Major Errors:
You should know that SEO is intricate and deep that anyone can make mistakes. These mistakes orients around the things that you are not performing, which affects the efficiency of SEO.
Thus, we suggest you allow SEO experts to handle your website as they will be taking all mistakes thoroughly, and you will get increased sales.
Will Help To Increase Revenue:
With expert analytics & better analytic understanding, you can make more effective business decisions. When you make smarter decisions, you directly increase the overall business revenue. Your company growth elevates marking your success.
Helps To Reach Your Business Goals:
When you run a business, its equally important to set goals; if you work, you must know what you are working for and what you need to accomplish. With SEO experts, find analytics, and set your goals. It will provide you with increased revenue.
Working with an expert under expertise advice will allow you to make decisions for earning more money. With this revenue, you will be able to accomplish your goals. So if you have decided to work hard to achieve the goals, get in touch with experts in search engine optimization.
Focus on Other Things:
When you run your business, you have tons of tasks to handle. If you hire an expert, he will carry out the vital task of marking your presence, and you will be able to focus on other tasks. An SEO company will handle the needs of SEO, and you will be able to give that time to your other tasks.
Top Three Features Required for a Great SEO Firm
With majority of the businesses competing online, it has become quite crucial to stand apart from the crowd to attain success. This simple fact explains the reason most companies choose to hire a reputed Houston SEO firm take their business to the next level. An SEO firm ensures that your business attains maximum visibility and brand recognition in today’s competitive arena. Searching for a reliable SEO company can be a tad difficult but not impossible when you look for a few must-have features.
Professionalism and experience
The experience of an SEO company plays a key role in the success of your online business. You need to work with a company with considerable experience in your specialized field; as only such a company understands the nuances of your business. Professionalism is another important feature that you must consider while you choose a search engine marketing firm. Search engine optimization is a complex process and it is essential to utilize only ethical practices while optimizing websites. Some companies use Black Hat techniques that might yield quick results but as search engines prohibit these techniques, it can affect your website detrimentally.
Modern techniques
Search Engine Optimization is constantly evolving with the emergence of new techniques for optimizing websites. Therefore, it is quite essential to choose an SEO firm that utilizes modern techniques that yield the desired results. Firms need to keep updating their knowledge and information on SEO as some techniques might work with some businesses and some might not. Search engine algorithms keep changing constantly and an SEO professional must be updated on these changes to procure the desired results. It is essential to stay on top of the trends when it comes to website optimization.
Reputation
Positive reviews and recommendations on reliable websites are proof enough that the SEO company is a good one. Therefore, before you zero in on a specific SEO firm in Houston, request for the contact details of previous customers so that you can check them out. Every reputed firm has a list of previous clients and the services offered to them. Most of these firms are happy to share the information with potential clients, which is another telltale sign that the SEO firm is reliable and authentic. You can gather information about several SEO companies on blog discussion forums, review websites, and other online resources. Remember- SEO is a long-term process and it is important to choose a good and reliable company that guarantees its efforts to optimize your business website.
Apart from these features, you also need to ensure that the SEO firm utilizes only ethical methodologies to improve your website ranking as only White Hat techniques are approved by the majority of the search engines. Attaining the topmost page on Google is not a mean feat as it takes time, money, and effort, a fact known to every seasoned SEO firm.
Why Banners Grab People’s Attention?
Have banners for grand opening ever caught your attention? In all likelihood they did and you must have taken notice of the businesses that made use of such a promotional method. Well, this is how banners grab people’s attention. Here’s more on the topic.
Succinct Messages
Banners contain to-the-point messages. Often, a banner will contain one or a few words only. Rarely will you see a small sentence on a banner? But whatever message you wish to advertise via a banner, it will be boiled down to the focus point at the time. Banners for grand opening is one such example.
Banners grab people’s attention precisely due to the succinct messages they convey. One or a few words are sufficient to tell your prospects about your unique offers, USP, promotions, holiday sales, etc. You can use banners to list out the adjectives that define your business. The words, presented on a banner in big letters, are likely to divert people’s eyes to the message.
Effective
Banners do the job of conveying messages nicely. You will achieve what you want to convey to your customers or prospects by the messages on the banners.
Banner messages are simple. They serve the purpose as per the message. If its grand opening, people will know what exactly it means. The same applies if it’s a sales offer or a promotion. Other forms of clever advertising or witty messages may be lost on your audience. But there is seldom the chance to over complicate the banner message without real intention behind it.
The effective messages of the banners are adequate to grab people’s attention. People appreciate direct messages instead of deciphering creative wordplays or jargon.
Colorful
Banners are colorful and the colors always draw people’s attention. The banner can be of a bright shade with the message written on it with white letters. The banners may be white and the words in bright hues. Bold shades will always attract people to the message.
Human eyes are always drawn to bright shades. When you walk by stalls or shops, you will instinctively notice bright banners or signs. You will rarely find a banner that is bland in design or plain to the point of boring.
The colors on the banners are used effectively. There is no random color selection when it comes to banner designs. Yellow on red, white on green, or black on white with an additional patch of blue background are some examples of how color schemes are chosen to make banner messages eye-catching. The background can even contain multiple hues with simple white letters on it. These types of color schemes help people notice banners right away.
Attractive
Banners contain simple yet attractive designs to create an impact in the first instance. Colorful background in the hues representing your brand can add a nice touch to your storefront or exhibition booth.
You can use two different shades of letters against a white background to make the banners more striking. The font of the letters also adds to the banner designs. These subtle yet effective elements make banners really attractive and draw peoples’ attention.
Simple Designs
Oftentimes; simple designs create the most impact. Cumbersome designs draw people’s attention but not for the right reasons. They might associate the same type of clumsiness with your brand and may not want to become your customers. Simple is best when it comes to banners. So, you will always find banners with clean designs and without chaos. For this reason, banners tend to grab eyeballs.
Simplicity attracts people when it comes to advertising. They just need to know what you are promoting; rest they can check out for themselves by visiting your store or booth.
Right Placement
Banners are placed where the maximum number of people can spot them. They are placed under the right artificial light for the right impact. Even the effect of natural light is considered when businesses put up banners. These factors help people notice the banners.
The banners will never cover the storefront or the booth in a way to obscure what’s inside or to make it look out-of-place. These details help people notice the banners and the messages on them.
Top Reasons To Hire a Video Production Company
If you incorporate explanatory or promotional videos as a part of your marketing strategy, that can pay dividends. According to a report, 52% of marketing professionals name video as the type of content with the best return on investment (ROI).
Video has become the most commonly used format in content marketing, overtaking blogs, and infographics. Another report states that 59% of respondents agree that if both text and video are available on the same topic, they are more likely to choose video.
For a business located in or around Miami, there is a need to hire a Video Production Company Miami to take care of video production. Here is why:
To create high-quality videos
There is more to video production than what may be apparent. You may say that anyone can create videos. Well, you are right. It is easier than ever for people to produce videos with access to smartphones with high pixel cameras and the availability of editing software/platforms.
However, there are certain technicalities that only a video production company can manage with their high-end cameras, lighting and sound equipment, and editing consuls.
For example, if you create a video on your own for your company using a smartphone, you may be able to manage the camera shake but video taken at night may appear darker.
If you need to project the video on a large screen, you may find that the video gets pixelated. There may be unwanted noise as well. For all these reasons and more, a professional set-up is required to create high-quality videos.
To tell engaging stories
Most professionals in the video production industry take a lot of pride in being storytellers. The craft of storytelling can make all the difference. How well a story is being told may determine whether your audience will be interested in your product or services. This is why a video production company in Miami should be able to engage the audience.
When crisp imagery is expertly juxtaposed with relevant interview bytes and combined with a skillful voiceover and music, the outcome can create a positive impact on your audience. However, being on camera is an awkward feeling for most people. Here the role of the director of the video production unit is vital.
A good director will try to create a comfortable and efficient set environment, where interviewees would be naturally inclined to feel conversational and will give their best. The only experienced staff of a video production company are trained to handle the nitty gritties of production and post-production.
To create original content
Doing what others are doing will only generate so much profit. With your corporate video, you can focus on originality.
Staying up to date with the latest trends in the video production industry is a job on its own. The research, workshops, and studying that is required to gain the know-how about new and improved technologies help a video production company to create original content that will highlight your company’s capabilities. Say, for example, animation can be used to explain complex engineering processes like the work of a tunnel boring machine or the construction process of a bridge instead of just videography.
With original video content, you will be equipped with a potent and professional marketing tool. It can help you stand out from your competition.
To ensure effective allocation of the budget
A good video production company will have the expertise and skill of effective budget allocation. This means they will be able to produce content that is best suited to your company, all within the agreed-upon budget.
The experience of a video production company allows them to allocate the correct amount on every aspect of the production process without making any unreasonable expenditure. Say, for example, if the production entails location shooting, the video production company will do a location recce and figure out how many days of shooting will be required and what equipment they will need.
Conclusion
The online world is very impatient and tends not to wait even for a second to read a long post. An eye-catching video can engage viewers instantly and can become viral and thus reach a wider audience.
Is there anything more you want to know about a video production company in Miami?
Why Search Engine Optimization is Important in 2019?
Usefulness of SEO
Search Engine Optimization is vital to bring any website to the limelight. Creating a website is more or less easy when there is a functional platform. However, the task of grabbing the first slots in the SERP (Search Engine Result Page) for the site is a bit tricky. Clear-cut strategies and focused initiative for implementing the same is imperative here.
Only when the search engines give top rank to the site, the site will become worthwhile, because, only then there will be the desired type of traffic. For effective sales, there must be visitors from the targeted audience.
Why Search Engine Optimization is Important?
The present time is noteworthy as regards internet usage. Online trading has become a fundamental area of action in all modern societies, and even people from small towns and villages have started to take up online shopping. Human life without internet is an unthinkable topic currently.
In a nutshell, each day or rather, each minute is vital, as far as the internet is concerned. Every single minute, hundreds and thousands of shopping portals, websites and blogs are emerging. Hence, it is of great significance that companies should intensely focus on bringing the related online sites to the forefront of the SERP.
Areas Where One Should Focus
• Customer Requirement: You must be aware of the desires and requirements of the customer segments, where you want to concentrate your promotional activities. A clear understanding of these factors is essential to make the related campaigns successful. Companies can make this part safe by entrusting the task of SEO works to a professionally capable company that has proved its competence.
• Keyword Research: The searching process will be different in different customer segments. For instance, some may use short keywords or commonly used words for searching the products or services they require, while some others may use different forms of keywords or key phrases to search. Here, SEO agency should pay special attention to fix the precisely needed keywords and phrases, and for this, keyword research is highly important.
• Promotional Method: Moreover, customers will have different types of likes and dislikes; some may like videos, and some other segment will be for audio. Hence, the SEO manager must have a comprehensive awareness regarding these mental penchants of the targeted audience. If the promotional activity is in a video format and presented in front of an audience who is not interested in the same, the whole connected tasks will go futile. This pragmatically means loss of time, money, and effort.
• High-Quality Content: Companies must make sure that the details they are going to present in front of the targeted audience are valuable. The search engines always prefer to project the websites that carry the descriptive story about the products or services. So, while creating the contents, companies must give due importance to the quality and trustworthy nature of the same. The content must give the right answers to the probable queries of the customers.
• Give Importance of Various Search Engine Algorithms: There are various other search engines other than Google, which hold high relevance in the contemporary period, like Bing, Amazon, etc. Amazon shopping has become all the rage in our time. Hence, precise optimization is the need of the hour. The SEO works must target all leading search engine and must satisfy the related algorithms. Companies must give due emphasis to both on-page and off-page optimization.
• Optimize for Various Gadgets: In our time, there are various devices through which one can use the internet facility like desktops, laptops, tablets, Smartphones, etc. Therefore, for getting better results, one will have to optimize the site in line with the specifications of these gadgets.
SEO
If you want to reach your prospective clients in The Woodlands, then it is imperative that you must make the related SEO The Woodlands perfectly in tune with the local market conditions. For such effective SEO works, you must get hold of a technically perfect agency, which has the relevant experience. Internet search is the best option to find such professionally capable SEO companies.
Crucial Interview Questions for Marketing Positions
When you are interviewing for a marketing position, it is best if you prepare in advance for the variety of questions you are likely to encounter. The most commonly asked questions deal with your knowledge about the marketing industry in general and in specific about the company you hope to work with. Prospective employers will want to know how much you have bothered to research their products and services.
Even if you are seeking an entry-level job, you should do your research. It is far better to be over-informed than clueless. Since you want to work with them and immerse yourself in the marketing of their products and services, you had better find out everything you can about their business.
It is generally easy to find information online, so find it and take notes. Don’t take interviews lightly. People are offering you their valuable time when they interview you, so always try to do better on your end. If you don’t get the job, it shouldn’t be on account of a lack of preparation on your part.
Here are three essential interview questions for a marketing position:
1. Why are you interested in this specific marketing job?
Generally, interviewers don’t want to hear the answer that mountaineers give for climbing a mountain – because it is there. No, they don’t want you to tell them that you applied because the job was on the job board and your dire financial straits compelled you to apply. Even if that is the case, the interview isn’t the place for such unvarnished honesty. They have limited time, and they only want answers related to their interview questions for marketing position. They want to hear professional-sounding and convincing reasons for your interest in the job.
For instance, you applied because your skills match the ones they require, and you think you have what it takes to handle the position. If you give this answer, explain it with verifiable examples of any similar work you undertook, and try not to sound like a corporate robot. Don’t tell them you are passionate about marketing. That is what they probably hear from everyone, and if they hire you, it will be for your originality, not your clichés.
2. If we hire you, what can we expect from you in the first few weeks?
Interviewers ask this question to discover how much you have researched the position you are applying for and the company you want to work with. If you have done your research, you will know the type of work that you must do in that position, and you will also have an idea about how that applies to market the company’s products and services. Having a basic idea of your job responsibilities is very important. It tells the interviewer that you know how to prepare in advance and that you are earnest about wanting to work with them.
Give them a gist of what you know and then take the opportunity to ask for more information about the work and the company. Normally, they ought to be glad to tell you since you have shown yourself to be sincerely interested.
3. What different marketing concepts do you think we should use for our products and services?
This is another question to gauge your awareness of what exactly the company does and how it markets its products and services. Take the time to read the content on the company’s website. Do they talk about their current marketing efforts on their blog? How do they use their social media? How many marketing platforms do they use? What kind of marketing campaign have they run in the past or are currently running? What appears to be their target audience? What kind of public response are they getting? How do they interact with their clients or customers?
Look at their competitors, see what they are doing in their marketing, and make comparisons. Think about what you would do differently if you were handling the company’s marketing efforts. Why would that be necessarily better than what they are doing at present? You need to be able to explain this succinctly. Try to explain in a helpful tone, not in a critical tone. They are hiring marketing professionals to assist them in doing better, not for listing their mistakes and giving them superior treatment.
Keep in mind that you are marketing yourself every time you go for an interview. Pull that off well, and the rest will be a breeze.