Creating awareness about your product is a quintessential activity that every company needs to do. You can circulate the product information via various marketing mediums. You can have the information online on your webpage, social media, etc., or you can also get it printed in a magazine or brochure.

However, a more effective way to promote your products and services is through explainer videos. These videos have been gathering immense popularity in recent years.

You can have the explainer video on your website’s home or landing page. This will catch visitors’ attention and can help in increasing your website traffic and conversion rates.

Now that you have understood the immense power of a successful explainer video, it’s high time you get one for your business. However, if you are not sure of carrying out the process alone, you can take the help of a video marketing agency.

Let’s learn more about explainer videos and the three essential elements that can make them a success.

1. Video script

The first and the most important element of an explainer video is the script. In the absence of a good script, the other two elements will fail to create the desired impact. Therefore, you need to focus more on this stage to create an excellent explainer video.

A few points that you must include in your script are:

a) Quick overview of the product

Explain your product or services in a few words.

b) The problem

Introduce the problem that your target customer is facing. Explain it in simple terms from their perspective so that they can resonate with the video.

c) The solution

Provide a solution to the problem with the help of your products or services.

d) How it works

Explain briefly how the product works and list key product features. The product features should set you apart from the competition and should be beneficial to your audience.

e) Call to action

Tell people what they should do next to acquire the product and services.

Your script should include all the relevant information but should not be very lengthy. Customers have a short attention span, and they are less likely to view longer videos. The ideal length of an explainer video is 60-90 seconds which means you need to pack all the information in less than 150 words.

The language of the video script should be simple. You do not want to overburden your viewers with technical jargon or complicated words. Speak in the second person and keep the tone casual and friendly. However, you can also have a professional tone, if that suits your brand image.

2. Voiceover

The second essential element of a good explainer video is the voiceover. The quality of the voiceover, as well as the tone, is equally important. Make sure you have the right software and equipment to record a clear voice.

The voice in the explainer video should match your brand voice. Having inferior quality and unprofessional voiceover can ruin your video completely. Hence, involving a professional can be a good idea at this stage.

3. Visuals and Music

Last but not least, visuals are an essential contributor to the success of an explainer video. The visuals should be cohesive with the brand image and should match the video script and voiceover.

Your visuals do not have to be top-notch. However, it should convey the story effectively to your target audience. You can use simple visuals in an explainer video as long as the overall quality of the video is maintained.

At this stage, you can also add some music to your video. Music will not only help attract the audience but can also evoke certain emotions. Hence, it is essential to choose the right kind of music or tunes for your video.

Explainer videos present your product information clearly and concisely and resonate with your target audience. Hence, it is a powerful tool that can create immense value for your business.