The world of marketing is changing and the traditional marketing approach fails to reach audiences like it used to. Newspaper and magazine advertising has become obsolete and Television and radio advertising is on a serious decline. Digital marketing is the most effective way to market a business today and has a foreseeable future.

If you want to reach the Chinese audience and achieve success in China, you need to understand the digital marketing landscape and partner with a China digital marketing agency (adstochina.westwin.com/china-digital-marketing-agency). 

Understanding the Chinese Digital Marketing Landscape

Partnering with a digital marketing agency is important to establish your brand in the Chinese market. Here are some facts about the Chinese digital marketing landscape

• Baidu is the largest search engine in China with more than 76.055 market share. The search engine has surpassed 174 million daily active users and 90% of online searches are done through Baidu.

• WeChat is the largest social media platform in China with more than 1 billion monthly active users. Other prominent social media platforms are Weibo and QQ which have millions of active users. QQ has more than 800 million active users and Weibo has more than 500 million registered users and more than 313 million active users.

Due to the diverse digital marketing landscape and unique preferences of the Chinese audience, the strategies that worked on Western digital platforms may not bring you success in China.  Also, the Chinese language is hard to master and there are different contexts for every word used in the language.

A China digital marketing agency has designers, copywriters, marketing strategists, marketing managers to build a winning strategy for your business.

Improve Your Business

With 1.418 billion population, China offers a massive market of opportunities for businesses. Digital marketing in China offers many opportunities for exploration and integration of new technologies.

The consumers’ comfortability in online shopping and the blurring lines between ecommerce and social media require businesses to focus on social commerce. However, China’s digital marketing landscape is unique and the digital platforms used by Chinese audiences are local. In that case, businesses need to hire a digital marketing agency that has deep knowledge of both Chinese local digital marketing platforms and Chinese online consumers.

A China digital marketing agency has all the means to take over your marketing activities from top to bottom. For businesses, the agency can evaluate your brand’s needs and develop a marketing strategy that maximizes profits.

Master Your Brand Online

Mastering your brand online is not as easy as it seems especially in the Chinese online market. Chinese audiences prefer marketing material in the Chinese language and there are very few takers for the English language. If you look at the content and advertising on China’s largest search engine and social media platforms- it is mostly Mandarin.

 A good digital marketing agency in China will work extensively on developing your online hub and create a digital marketing strategy that revolves around your online presence. This can take many forms. For example, it will create a highly effective, buyer-focused website in the Chinese language that allows you to showcase your brand online.

The agency will also conduct market research to identify the target audience of your products and services and determine the platforms and channels to reach those ideal buyers. A skilled digital marketing firm in China will focus on creating content and distributing it through the right channels to establish your brand expertise and authority online.

As a true marketing expert, the agency team will formulate and execute the most effective and modern content strategies to get the best possible organic search rankings on Baidu. The agency will also implement expert social media marketing strategies on social media platforms like Sina Weibo, WeChat, Youk, and others to deliver a marketing ROI beyond traditional marketing capacity.

Boost ROI

There is no settling or slowing down in digital marketing. A China digital marketing agency would never stop testing and reworking its marketing strategy on different digital platforms to improve its overall efficacy and boost your ROI. Higher ROI means higher profits for your business.

So do you’ve any questions? Please feel free to leave your comments below.