If you are new to the Chinese digital landscape, you might not be aware of the potential of Baidu SEM, but it is as good as Google SEM. When you get to know about Baidu SEM, you understand why it is almost mandatory for a foreign business to invest in it.

If you are skeptical about the effectiveness of Baidu SEM or if you want to know why to use Baidu for SEM, here are the five reasons for you to use Baidu for SEM:

Majority of the market share

Business always follows the places of concentration of people. And Baidu is one such platform where millions of people come every day to discover new things and find answers for their queries. Baidu has over 70% of market share in China, and in the first quarter of 2018, it reached 80%. Undoubtedly, Baidu is the king of the Chinese search engine market. So there is no point of investing in marketing on other search engines especially in the beginning. Once your campaign gets some momentum, you can look for advertising on other search engines like 360, Sogou, and Shenma.

Chinese trust Baidu

You cannot imagine your life without Google, Google Maps, Gmail, Google Drive, and Wikipedia. Similarly Chinese cannot imagine there life without Baidu, Baidu Maps, Baidu Knows, Baidu Tieba, and Baidu Baike. As Google has launched different services and products, Baidu has also launched its different products. Google and its other services are banned in China, so people rely on the Baidu and its services. People in China trust Baidu and consider it as a credible and reliable source of information. So if you follow your marketing strategy right, there are high chances that you will be able to find feet in the Chinese market.

People don’t mind Baidu ads

Well, in the western world, SEO is the most effective marketing strategy because people don’t trust paid results and Google ads. They tend to ignore paid advertising. Whereas in China, you can rely on Baidu SEM. Chinese netizens interact more with Baidu display ads, and Baidu PPC also has a good conversion rate. Baidu display network boasts more than 600,000 websites. You can get a huge exposure through Baidu display ads. According to experts, Baidu PPC if done right is more effective than Baidu SEO. You can get massive exposure in a short time with Baidu advertising.

Extensive reach to the Chinese population

Baidu receives 6 billion search queries per day. Isn’t it seemed like a bit unrealistic number? The whole world uses Google, and it also receives nearly the same number of search queries in a day. Well, this is the power of Baidu. All thanks to the massive population of China. So, by looking at the stats, you can get an idea about the Baidu’s reach. Baidu has the largest reach in China. You can choose your target audience based on demographics and reach almost every corner of China. No other platform has such a vast reach in China.

A great platform for advertising

Marketers love Google for its ease of advertising and great tools of advertising. Well, as compared to Google, Baidu is still a little difficult platform for advertisers, but in the Chinese digital landscape, there is no other better platform of advertising than Baidu. Baidu has its own analytics tool and keyword planner. You can easily track your results, measure the campaign and analyze the reports. You have an alternative of almost all the advertising tools Google offers. People often recognize Baidu as the ‘Chinese Google’ because it is identical to Google.

So these are the five key reasons why you should use for Baidu for SEM.

Are you ready to kick start your Baidu SEM campaign?