The Internet has enabled businesses to interact with customers in real-time. And digital marketing is taking over traditional marketing channels. A right China digital marketing agency (adstochina.westwin.com/china-digital-marketing-agency) can make a huge improvement in ROI through digital marketing. Read on to learn the different types of services such agencies offer.

Search Engine Optimization

China is one of the populous countries in the world with around 840 million internet users. The Chinese digital landscape is dominated by local players; popular western digital platforms like Google, Facebook, and Instagram are banned in China. Baidu holds a 76.5% market share in the Chinese search engine market share.

The success of any website in China depends on search engine optimization and digital marketing strategy. Doing SEO in China must obey rules. If you are performing SEO in China, you need a digital marketing agency in China that is well aware of the government’s cyberspace rules and restrictions.

A good Chinese digital marketing agency would be more familiar with a Baidu SEO than other SEO specialists due to a different culture and business environment. Baidu SEO can play an important role in helping your website achieve higher rankings on Baidu SERP.

Baidu PPC

If you want to reach the Chinese audience in less time, Baidu PPC is the way to go. Baidu PPC works on the same principle of Google Ads. It allows businesses to bid for selected keywords belonging to their niche. Baidu would display your ads at the top and bottom of the page when any user enters your target keywords to search for information, products, services, or business.

Baidu only allows the use of Chinese keywords. Hence, you need a China digital marketing agency that can select the right keywords for your paid marketing campaigns and help establish your brand in the Chinese market. The agency will also create text and display ads in Chinese and design a good landing page for your marketing campaign.

Social Media Marketing

Social media is quite popular in China and Chinese people spend a good portion of their daily lives on social media platforms. WeChat, Weibo, and Youku are three popular social media platforms in China. WeChat is the most popular social media platform in China with more than 1 billion active users.

Chinese people are known to follow and interact with their favorite brands on social media platforms. A good social media marketing strategy is important to reach your target audience on social media platforms and engage them through meaningful posts and interactions.

Website Design and Management

A China digital marketing agency also provides website design and management services that would become an identity of your business online and the foundation of eCommerce. The agency focuses on important aspects of building a website that includes

• Using a local domain and extension
• Hosting your website on a Chinese server
• Matching the website language to your target market
• Optimizing your website for Chinese search engines
• Localizing your content and style

Content Marketing

Chinese consumers are content driven and businesses need to focus on creating unique content to engage the Chinese audience. Digital marketing agencies in China also offer content marketing services. The content marketing specialist team in the digital marketing agency creates content that emphasizes the brand story and sets it apart.

Content marketing is vital in China and the trend is likely to continue. Besides creating textual content, the agency also creates short videos that can be distributed through different marketing channels to convey brand messages and engage target customers more easily.

Influencer Marketing

Influencer marketing has become popular in China in recent years. In China, purchases are no longer influenced by the price but shopping decisions are heavily influenced by social media. Due to a strong influencer marketing trend in China, digital marketing agencies also offer influencer marketing services to their clients.

The digital marketing agency understands the unique Chinese social media environment and picks the right type of influencer for your brand. The agency uses the right influencer to strategically place influencer content that engages the Chinese audience in the right way without being too promotional.

So do you plan to take the help of any China digital marketing agency?