Brand awareness is critically important if you want to grow your business. It’s a no-brainer that the more your audience knows about your brand, the more sales you will make. And social media platforms are undoubtedly one of the best places to increase your brand awareness.

According to Statista, there will be around 4.41 billion social media users worldwide by 2025. China itself will have 1.1 billion social media users as per another report. No wonder why social media marketing in China (adstochina.westwin.com/social_media_marketing) has become so important for every business trying to penetrate the Chinese market.

So, how can you take your brand to those billions of users?

How can you get the attention of thousands or millions of potential customers scouring social media?

Here we share a list of social media marketing ideas that will help you increase your brand awareness instantly.

1 Create Visual Content

Visually appealing content brings more engagement than traditional text-heavy content. People are more likely to share on their social networks if they find an image stunning. So, you cannot rule out creating compelling image-driven content.

Create your own images and graphics and post them on social media. Follow a schedule and you would start seeing positive results.

2 Use a Different Tone on Different Social Platforms

Not all of your target audience would be on the same social media platform. Some of them could be on WeChat, while others could be on Weibo or QZone.

So, if you plan to do social media marketing in China, your brand voice should be targeted to specific social media platform users.

For example, on Weibo, you can be a little more playful but that may not apply to WeChat.

3 Implement Contests

Contents are a great way to bring engagement and drive sales. You can do any type of contest.

For example, a free giveaway for the best idea about A, B, or C. You need to think creatively about the kind of contest you can do.

Share the parameters of your content on social media and let the games begin. Your target audience may love to compete and will share your content post with their friends. This will help expand your brand’s reach and increase brand awareness.

4 Make and Share Short Videos

Video content works great on social media so you should start producing videos if you haven’t already.
You can create short product demos, how-to-videos, or animated short clips to explain your product. Be creative and make sure the videos are not unnecessarily long and boring.

People love to share videos, so creating videos will increase your brand awareness considerably.

5 As Questions to Initiate Conversations

Social media is not just about sharing and following. It’s a great way to initiate conversions and engage with your target audience.

Post questions to your followers to initiate debates or conversations on relevant topics. It’s a great way to engage your audience. And if the topic is engaging enough, you will start getting new followers.

6 Use Feedback for Improvement

Pay close attention to the likes, shares, comments that your posts get. This will help you uncover a lot of interests of your followers by measuring and learning from those metrics. You can then use the insights to form a strategy for the future.

7 Share Your Competitor’s Content

Many brands shy away from sharing their competitor’s content. And this holds true for any brands doing social media marketing in China as well.

But doing so can help you create a positive presence on social media and display self-confidence, rather than someone who disses their competitors. If you find your competitor shared a great piece of content, do not hesitate to share.

Your followers will appreciate the fact that you share meaningful content more than the fact that it’s from your competitor.

8 Maintain a Consistent Branding Across All the Platforms

You must create a unique branding style and stick to it. Never use various logos. Choose one and stick to it. Make sure your branding is the same across all your social media sites, as well as your blog.
Consistency will help your target audience easily recognize your brand and it will increase brand awareness.

Do you have any questions?