There are many elements to a successful marketing campaign, and pay-per-click (PPC) advertising is an important piece of the puzzle. PPC can be a great way to drive traffic to your website and generate leads for your business. In this blog post, we’ll discuss why PPC marketing is important for business success and how you can get started with a campaign. Thanks for reading!

Define PPC and explain how it works

Pay-per-click marketing, or PPC, is a marketing activity where marketing agencies in Pittsburgh provide services to their clients based on the monetary cost per click. In simple terms, it involves using of ads placed on search engines, social media posts, and websites that appear in response to keyword searches or specific topics. The advertisements are linked to landing pages where visitors can learn more about the product or service being advertised. Payment is only made by the advertiser when someone clicks on that ad and visits the landing page. From there they will decide on whether to buy the product and complete a purchase, making this a lucrative marketing activity for marketing agencies in Pittsburgh and their clients.

Give statistics on how effective PPC is in marketing

Pay-per-click (PPC) marketing has become an increasingly popular marketing strategy for businesses of all sizes, including marketing agencies in Pittsburgh. According to recent studies, PPC campaigns generate clicks at an average rate of 5 percent and can lead to a conversion rate up to 15 times higher than organic campaigns. Moreover, the cost per click from PPC marketing generally costs around 3 dollars and the resulting conversion rate can often exceed this initial cost by a sizeable margin. For example, it has been suggested from marketing professionals that a successful campaign will generally bring in ten times its value in customers;i.e., $30 worth of customers for one initial investment of $3. It is no surprise then that PPC marketing continues to grow as one of the most effective marketing strategies today.

Share case studies of businesses that have used PPC successfully

Marketing agencies in Pittsburgh are no strangers to using PPC marketing as an effective tool for gaining visibility and increasing conversion. Many businesses have seen success by leveraging the power of these marketing strategies. For example, a major appliance retailer was able to increase their click-throughs by 300% through thoughtfully crafted campaigns that directly tapped into the exact needs of their target market. Similarly, a popular travel company was able to identify ideal times to display ads and saw a consequent boost in conversions by 40%. These examples show how marketing agencies in Pittsburgh can help companies succeed with PPC marketing campaigns.

Offer tips on how to create an effective PPC campaign

Taking the time to create an effective PPC campaign can be immensely beneficial for marketing agencies in Pittsburgh. It is essential to clearly specify goals and objectives, decide on the right budget, choose keywords accurately, and measure success. You should also consider supplementing manual efforts with automated tools that have been developed by experienced professionals to improve marketing campaigns. Additionally, ensuring top-notch quality control measures will guarantee a reliable way to achieve campaign goals. Following these tips is crucial in order to build a successful PPC campaign.

Explain the importance of ongoing optimization and management

In today’s digital marketing world, ongoing optimization and management are essential for marketing agencies in Pittsburgh to stay relevant and competitive. By continually evaluating campaigns and making tweaks to maximize impact, marketing agencies can ensure they take advantage of all potential opportunities while simultaneously meeting their customer goals. As customer and market needs evolve, marketing agencies must have processes in place that can adapt accordingly to keep up and continue providing the best possible service. Through ongoing optimization and management, marketing agencies in Pittsburgh can remain a step ahead of the competition.

Pay-per-click advertising is one of the most effective ways to drive traffic to your website and increase sales. By understanding how PPC works and following the tips in this article, you can create a successful campaign that will deliver results for your business. If you need help getting started, contact one of the many marketing agencies in Pittsburgh that offer PPC management services. With a little help, you can take your online marketing to the next level and see real results from your campaigns.

With the advent of computers and the internet, marketing methods have changed. In this day and age, digital marketing has become inevitable. However, there are various entailed and connected tasks. There will be marketing success only when these different actions are perfect. These tasks include search engine optimization, social media promotional activities, PPC, keeping banner ads, etc. All these tasks are specialized ones, and only technically perfect and experienced individuals will be able to make these tasks flawless. Small and medium-sized companies will not be able to recruit such talented staff and the related sophisticated tools. Besides, one will have to update the connected hardware and software frequently.

In our time, business activities have gone digital. Without a functional online platform, businesses will not be able to thrive. That said, conducting marketing tasks through digital ways is not an easy task. Only experienced digital marketing personnel will be able to handle the entailed tasks efficiently. Technical awareness and most modern technological tools are essential. However, because of monetary restrictions, small and medium companies will not be able to maintain a separate IT department. Hence, the best way they can manage these tasks is by outsourcing the same to an external company. However, one must make sure that the digital marketing agency Pittsburgh that you select has relevant technical qualifications, experience, and the needed skill for managing your digital marketing needs. They must be able to design specific digital marketing plans that will make your business flourish. Their marketing strategies must be flawless and pragmatic.

Work within the Budget: There will not be any need to recruit IT professionals, which is a costly matter. Further, you will not have to buy costly machines, hardware, software, etc., or provide your employees technical training now and then. There will not be any need to update the system for every related task.

Outsourcing will Minimize Stress: You will not have to sweat a lot to make your IT-related task perfect as the outsourcing company will take care of all the related tasks.

Experience: You will get the professional assistance of highly qualified and technically-perfect employees. Even when you train your employees, they will not be professionally competent as these employees.

Less Workload: Your employees will have less workload. You can use their skill and time for other productive work without damaging your budget. Working within the planned budget is a way to enhance profit margin.

All these tasks will cost heavily and become a financial burden for such companies. That said, outsourcing IT-related jobs will be more profitable for them. One can find different digital marketing agency Pittsburgh companies. Nevertheless, choosing an experienced and affordable marketing agency would be best to fill the bill for your practical needs.

The esports world brings together two extremely passionate groups: the sports fanatic and the gamer. You know what that means? Endless marketing potential and many meaningful ways to reach into the hearts of these fans. In fact, esports has become an annual billion-dollar industry with over 300 million frequent occasional viewers. Capitalizing on a piece of this pie requires getting into the game early. Enter the esports agency (www.drumroll.com/esports-agency), marketing professionals with the expertise and insider know-how to grab, and hold, the interest of the esports fan and gamer alike. As the industry is quickly growing and evolving, keeping up with the latest marketing strategies that can help you to not only get into the game, but also to win the game, is a must. Here are five that are sure to score.

1. Get creative with your content

The esports platform and its community are still new to the world of marketing, leaving a wide window open to create a multitude of varied content. There are no set rules at this point around how to best engage an audience, so in a sense, the esports world is your oyster. One strategy sparking a lot of energy has been to open up the many avenues for user-generated content. Whether it’s a contest, reposting followers’ content, or creating a hashtag for fans and viewers who are posting about event experiences, there are endless possibilities to get an audience excited, engaged, and coming back for more. The best esports agency can help you find ways to maximize these opportunities.

2. Create the vibe with video

Video, especially when released at the right time and reaching the right audience, is still one of the most effective marketing tools, including in the esports arena. In particular, Twitch is shaping the market. Its streamers have the capability to run pre-, mid-, and post-roll video ads at optimal times. The trick is that Twitch streamers must also be Twitch partners to use this option. A good esports agency can help you partner with another twitch partner to leverage the power of these video ads. They can also assist in creating valuable brand partnerships to boost your credibility. This also means greater visibility for the esports team and its players. The bigger the partnering brand, the bigger your opportunities.

3. Up your blogging game

Blogging remains one of the most effective brand and content marketing tools out there, and in esports, it’s no different. An experienced esports agency can assist in creating blog content that hits the optimal audience and keeps them coming back. The key is to post useful information the gaming and fan-based audience will find valuable. Also effective are guest posting in other popular esports hot spots, creating an email newsletter, and gathering a subscribed audience to further promote your brand. When your esports agency helps you create and disseminate the best quality content possible, this window only widens with every single gamer or fan’s like, share, or comment.

4. Get to know your audience

Your experienced esports agency can implement tools and strategies to ensure you understand your audience and earn their trust. This is essential to growing brand visibility, as well as to creating viewer loyalty. The esports audience is a savvy group, and they’ll see right through any gaps in your strategy or content that doesn’t ring true. Part of this strategy is working on the most effective communication between your brand, the esports team, and the audience to attract the most successful partnerships. And remember, the esports audience is extremely diverse, so having the support of the esports agency to understand them can save time and money while quickly upping your marketing game.

5. Tech matters, trust in your esports agency

As vendors race to enter the esports marketing game, competition is fierce. This is when we turn to technology and data, expertly leveraging it to stay ahead of the game. As mentioned above, relying on the esports agency to help you better understand data is essential to understanding, reaching, and connecting with your audience. Even more important, having excellent data and numbers easily available helps convince investors to up any budget when it’s needed. Your esports agency can also guide the way tech-wise when it comes to targeting effective marketing strategies towards vendors who fulfill necessary roles within the gaming world. Some of these roles include security features or faster gameplay, and it can be particularly effective to reach them earlier as they enter the industry rather than after they’ve come into high demand.

Finally, never underestimate the power of authenticity in your esports marketing strategies. Gaming communities are quick to spot poorly sponsored content and badly done promotions. Your esports agency can help you build audience perception and relationships based on quality and trust for optimal connection and effective promotion. Afterall, why get in the game if it’s not going to be some serious fun?

Brand awareness is critically important if you want to grow your business. It’s a no-brainer that the more your audience knows about your brand, the more sales you will make. And social media platforms are undoubtedly one of the best places to increase your brand awareness.

According to Statista, there will be around 4.41 billion social media users worldwide by 2025. China itself will have 1.1 billion social media users as per another report. No wonder why social media marketing in China (adstochina.westwin.com/social_media_marketing) has become so important for every business trying to penetrate the Chinese market.

So, how can you take your brand to those billions of users?

How can you get the attention of thousands or millions of potential customers scouring social media?

Here we share a list of social media marketing ideas that will help you increase your brand awareness instantly.

1 Create Visual Content

Visually appealing content brings more engagement than traditional text-heavy content. People are more likely to share on their social networks if they find an image stunning. So, you cannot rule out creating compelling image-driven content.

Create your own images and graphics and post them on social media. Follow a schedule and you would start seeing positive results.

2 Use a Different Tone on Different Social Platforms

Not all of your target audience would be on the same social media platform. Some of them could be on WeChat, while others could be on Weibo or QZone.

So, if you plan to do social media marketing in China, your brand voice should be targeted to specific social media platform users.

For example, on Weibo, you can be a little more playful but that may not apply to WeChat.

3 Implement Contests

Contents are a great way to bring engagement and drive sales. You can do any type of contest.

For example, a free giveaway for the best idea about A, B, or C. You need to think creatively about the kind of contest you can do.

Share the parameters of your content on social media and let the games begin. Your target audience may love to compete and will share your content post with their friends. This will help expand your brand’s reach and increase brand awareness.

4 Make and Share Short Videos

Video content works great on social media so you should start producing videos if you haven’t already.
You can create short product demos, how-to-videos, or animated short clips to explain your product. Be creative and make sure the videos are not unnecessarily long and boring.

People love to share videos, so creating videos will increase your brand awareness considerably.

5 As Questions to Initiate Conversations

Social media is not just about sharing and following. It’s a great way to initiate conversions and engage with your target audience.

Post questions to your followers to initiate debates or conversations on relevant topics. It’s a great way to engage your audience. And if the topic is engaging enough, you will start getting new followers.

6 Use Feedback for Improvement

Pay close attention to the likes, shares, comments that your posts get. This will help you uncover a lot of interests of your followers by measuring and learning from those metrics. You can then use the insights to form a strategy for the future.

7 Share Your Competitor’s Content

Many brands shy away from sharing their competitor’s content. And this holds true for any brands doing social media marketing in China as well.

But doing so can help you create a positive presence on social media and display self-confidence, rather than someone who disses their competitors. If you find your competitor shared a great piece of content, do not hesitate to share.

Your followers will appreciate the fact that you share meaningful content more than the fact that it’s from your competitor.

8 Maintain a Consistent Branding Across All the Platforms

You must create a unique branding style and stick to it. Never use various logos. Choose one and stick to it. Make sure your branding is the same across all your social media sites, as well as your blog.
Consistency will help your target audience easily recognize your brand and it will increase brand awareness.

Do you have any questions?

In today’s marketing age, social media marketing has become indispensable. No matter the scale of your business, social media marketing can help your brand reach a global audience. For businesspersons looking to expand their business across borders, particularly in China, social media marketing acts as that essential tool that can drive their sales through the sky. There is no dearth of listicles on all the things that you must do for optimum social media marketing in China; however, very few will guide you on what are the most common social media marketing mistakes and how to avoid them.

Presented below are common social media marketing mistakes and our helpful tips on how to avoid them.

Social Media Marketing in China—Mistake #1

International businesspersons often mistake Chinese consumers to be the same as consumers in their country. This is the most commonly seen mistake—misinterpreting the likes and dislikes of the Chinese buyers.

Chinese consumers are known to adore extremely slick, fun, and engaging digital content. More than their Western counterparts, Chinese consumers spend hours on social media and engage heavily with contemporary digital content, such as challenges and viral campaigns. It is equally important to know that the Chinese market has distinct local differences and that quality market research is needed for successful social media marketing.

Social Media Marketing in China—Mistake #2

Many brands do go the extra mile in understanding the behaviour of the Chinese consumers but they fall short in sufficiently localizing their content. There are levels of localization depending on your budget. Localisation can range from quality translation that takes local context and nuances into account, through to expert creation of targeted Chinese content. If the budget and scale permit it is advisable to design a brand particularly for China.

Social Media Marketing in China—Mistake #3

Many brands merely restrict their social media campaign to social media advertisements. However, a successful brand campaign is incomplete without a thoroughly integrated digital marketing strategy. Your brand can begin by creating a locally hosted Chinese language website followed by optimising your landing pages to maximise the ROI of your social media marketing strategy. Many social media platforms in China offer integrated e-commerce functionalities. However, using these inherent powerful tools on offer requires sound knowledge of the Chinese language and China-specific digital marketing expertise.

Social Media Marketing in China—Mistake #4

Online influencers of the Chinese social media market are loyally followed by millions of fans. Yet, many brands fail to recognize this nascent superpower. Also known as Key Opinion Leaders or KOLs, are extremely valued by their loyal fans. Endorsements by any of the high-profile KOLs are sure to position your cross-border brand as a trusted brand. Such KOLs are known to charge anywhere between hundreds and thousands of pounds for posting sponsored content such as product explainers, product placement, reviews, and competition launches.

Social Media Marketing in China—Mistake #5

China is one of the world’s biggest and fastest-growing smartphone markets. Many brands fail to understand the depth of this vital information. Chinese consumers tend to heavily consume content on their smartphones. With the market’s sophisticated digital infrastructure that offers a seamless online experience, the consumers are willing to spend hours engaging with popular social media platforms. The scope and power of social media marketing in China are phenomenal. Do not make the mistake of restricting the reach of your brand to popular platforms such as WeChat, Weibo, and DouYin extend your strategy and include niche platforms such as Little Red Book and YouKu.

Avoid these most commonly made mistakes and cement your brand’s presence in the Chinese digital market.

Do you want to do marketing in a way that’s new and proven effective? Then game marketing may be for you. But what is it and how can it help your business grow? Well, let’s talk about it.

Game marketing is on the cutting edge of how we market, so much so that a definition hasn’t really been established. The term can actually refer to three separate tactics: marketing games (including sports), in-game marketing (where advertisements and product placement are put in video games), and finally the gamification of marketing. For this article, we are going to focus on the latter because of its exciting potential and more universal use.

What is Game Marketing?

Gamification, or the process of turning something into a game, has long been used in marketing. Raffles and contests, for example, are tried and tested ways of turning a marketing strategy into a type of game. It has long been a topic of discussion in the world of education. The rise of video games has given educators a chance to think about teaching in ways that encourage kids to enjoy learning through activities that they already associate with play and fun. Turns out there are benefits in the world of marketing as well, which is now referred to as “game marketing.”

One of the discoveries made in the world of education and gamification is that students are motivated when they can track their progress and feel rewarded for doing so. Video game companies use trophies and achievements to encourage people to play their games for longer and try for different goals, even in the absence of a tangible reward. For game marketing, a similar strategy can be used. Points systems, loyalty rewards, and apps like Biko are using game marketing to sell people things while also rewarding them for doing certain things.

So now that we know what game marketing is, let’s go through a couple of examples that show its benefits in the real world.

The No Frills Video Game

Grocery shopping is rarely fun, and, in recent times, it has arguably gotten more stressful. But Canadian low-cost grocery chain “No Frills” decided to drum up some hype for their stores with a custom-built browser-based game. Using an actual 8-bit video game as their game marketing tactic, No Frills gave people the chance to play a fun game while earning points for their loyalty cards. The game not only increased the number of people using their loyalty program, but it also gave customers a bonus incentive to visit the store and spend their loyalty points.

Duolingo Encourage App Time with Gamification

When it comes to learning a new language, constant practice is key. Anyone who has had to learn a second language in school will tell you that, unless they were forced to use it regularly, all of their hard work eventually faded away. Duolingo, an app that helps people learn languages, understands this issue and found some simple ways to encourage people to stick to their language lessons. And since Duolingo runs on ads, it meant people were coming back for more advertisements as well. Together, this approach to game marketing helps Duolingo be effective while also ensuring they generate a constant revenue stream.

Game Marketing and You

As you can see from the above, there are many ways that you can incorporate game marketing into your marketing and advertising strategies. The process of gamification may also be something that your business does already in the form of loyalty programs, points systems, contests, and more.

Game marketing is something that more and more companies are using to incentivize their customers, drum up brand loyalty, and connect with different demographics. It is also something simultaneously as old as marketing and on the cutting edge, which is why you should discuss your marketing plan with professionals in the industry.

By connecting with game marketing experts, you can develop a winning strategy that will help your company succeed. Together, you and your team of experts will craft something that helps your business by drawing on their expertise. Without that expert input, however, you could end up investing in a plan that simply doesn’t work, leading to a drop in sales and potentially a hit to your reputation. If you truly want to make the most out of a game marketing plan, then be sure to contact the experts.

Being the owner of a cafe or opening a new bouquet shop in your Houston neighborhood, and adopting SEO services is one of the most effective ways to market your business when your customers are looking for local solutions.

Determine Your Local Ranking

SEO services will help focusing on relevant data, distance, and prominence, which generate more quality and quantity for your website traffic through organic search.

Let’s say you are a gym owner in Houston. People searching for Gym in Houston will use traditional keywords like gym near me, best gym in Houston, the closing time of the gym in Houston, etc. These keys will help you determine your local rankings in Google.

Improve Your Internal Link

An internal link structure helps to boost your SEO ranking. You can highlight your SEO ranking through a local Houston SEO services, who helps you with website navigation, website hierarchy, page authority, and ranking power among pages.

Page Speed Optimization

SEO experts in Houston will help people find your website with relevant searches and queries quickly. It ensures that the recommended site will load instantly, regardless of whether they are hosted in Houston or even further away. The consultants in Houston can access your website’s speed issue and work with you to increase its speed locally within Houston and nationwide.

Create Local SEO Content

Owning a small or large business in Houston, the local content helps you compete with your peers using content marketing strategies. The SEO experts in Houston will help you create a campaign that only targets the audience you want to attract. Additionally, they help you narrow the fields by targeting a specific geographical area through local content marketing.

Mobile Search Is Proportional To Local Search

Smartphones have made us layman in terms of google search.

It is the most common way in the modern world to look for local businesses or stores. Four out of five audiences use local search on their devices in everyday life.

Most people in the US look up for reviews, directions, and contacts through mobile search. Therefore, make sure your website is mobile-friendly to help customers find you quickly.

Improve Your Customer Experience

The SEO gurus help you target local audiences. You can create a user-friendly website to understand the audience persona and behavior of your targeted cohort. Data science helps to understand your audience through data sources, identify your top-performing contents, reveal hidden questions, spot common trends, and process large data sets at scale. Google Analytics helps you show the exciting topics that your audiences are looking for.

Researches have shown that 72% of shoppers are willing to visit local brands by offering a “buy online, pick up in-store” experience. It gives your customers more personalized experiences.

The video game industry is steadily becoming more and more saturated with games of all shapes and sizes. While this is definitely a good thing, since it means there’s something for everyone, it also raises the stakes for developers marketing their game to the public. The gaming industry has grown and evolved, so game marketing needs to as well. For that reason, this blog will explain why game marketing is so important for developers to take seriously, as well as how they can get the most out of it for their game!

Why is Marketing so Important in the Gaming Industry?

Put simply, game marketing is important because video games are expensive to make. Whether it’s a large game with hundreds of developers working on it, or a small indie game with a team of only a few developers, marketing is essential if the developer wants to make a return on their investment. 

In fact, it’s not only the developers of the game who need to make a return on their investments, but the publishers and shareholders as well. Their success is tied directly to the success of the game, which is largely tied to the quality of game marketing used. The last thing a developer wants is for their publisher or shareholders to lose faith in them, as this can lead to extensive layoffs, or even entire studio closures, if the game performs poorly after being released.

Therefore, with so many people invested in the success of a game that, in many cases, may have been in development for several years, it is important that the finished game gets marketed in a way that will attract a large enough audience to make up for the game’s development costs. 

Why Digital Marketing is the Best Choice

Without a doubt, the most effective method of video game marketing is digital marketing. After all, people spend a lot of time on their phones or computers, and as a result, are much more likely to see digital ads than ads on television or in a print format. 

Whether developers focus on creating a slick trailer to play before YouTube videos, or having eye-catching ads for people to see on social media sites, digital game marketing is the best way to have people see their game. From there, developers can redirect the viewers of the ad to a social media page or website with more information about the game.

In fact, digital game marketing should always redirect people to the game’s website in some way. The reason being, if people are interested in what they see in the ads and the website itself, they may be inclined to make a pre-order then and there. Barring the possibility that people cancel their pre-orders at a later date, this basically guarantees a sale of the game, which can help ease the worries of publishers and shareholders who rely on the game’s success for their own success. 

Therefore, when it comes to game marketing, the best option is any form of digital marketing that gets people’s attention and leads them to the game’s website or store page. This will not always be easy, however, which is why it is important for developers to know their game’s intended audience and form their game marketing campaign in such a way that guarantees people become interested in the game. 

In Conclusion, What to Avoid with Game Marketing

While it may seem like digital game marketing is a sure bet for developers to get people interested in their game, that is not always the case. We have all seen countless examples of digital game marketing that completely misses the mark and comes off as cringey rather than engrossing. To avoid this sort of cringey game marketing, developers should focus on knowing their audience and truly believing in their game. 

After all, if the developers truly believe in their game and have a tight grasp on what their audience wants, their game marketing will follow suit. On the other end, though, if the developer doesn’t really know who they should market their game to, or if they think their game is something that it’s not, then there is a high probability that they will market the game poorly, potentially resulting in the cringey game marketing we see too often these days. 

In summary, if developers want to make a return on the investments put into their game, they should focus on digital game marketing that appeals to their audience, conveys the game’s best qualities, and ultimately makes people interested in buying the game.

SEO is a long and ongoing process, which requires the need for skilled professionals to attain the desired results of enhancing your web presence. It is essential to collaborate with an SEO company that meets your business expectations by increasing website traffic, sales, and leads. What must you look for in a Houston SEO company before you choose to collaborate with them? Some of the most significant aspects to look for include the following.

Past performance and experience

One of the most important factors that separate an amateur from a professional is experience and the success that tags along with it. This is exactly the reason you need to focus on SEO companies with years of experience, as they are experts in their job. It is also a great idea to check past performances through portfolios, online reviews, and testimonials from previous clients. An SEO company with years of experience takes pride in displaying their performance accolades, which can be proved and verified by potential customers. Before you commit to a financial partnership with an SEO company, it is quite essential to check with previous clients for a better perspective.

SEO strategies

While you look for an SEO company, ensure to check their strategies and SEO practices. A business entrepreneur must understand the strategies and practices utilized by the SEO companies to improve website ranking. The use of any kind of unethical practice will do more harm than good to your business. It is important to ensure that the company uses only the White Hat technique to improve your website ranking. A professional and ethical company will take time and effort to explain their strategies to their customers. Effective and open communication is quite essential while you choose to work with an SEO partner.

Price

Another important factor that can overwhelm you while choosing an SEO company is the fee structure. Different companies function differently and the price can vary accordingly. While some companies charge an hourly rate, there are companies that offer services for a contract period of six months. Though it can be quite tempting to choose a company that offers services at a low price, it can definitely be a wrong decision. Remember- you get what you pay for. As there are several SEO companies, you can compare their services and prices before you choose to work with one. Pricing is a crucial factor when it comes to selecting an SEO partner for your business venture. It is wise to invest in a company that heeds to your business requirements with an attentive approach. Conduct thorough online researches and choose an SEO company that offers personalized experience and desired results.

In today’s world, finding the right social media marketing strategy is key: mostly because no one lives without social media. It is the smartest way to advertise your services and has a great reach to the general public: a great way to find potential customers as well as improve your brand value. China offers the world’s biggest online population; Chinese customers are known for their social media dependence for making day-to-day decisions. If you’re looking for a way to tap into the Chinese market and find a pool of new Chinese customers, social media marketing in China (adstochina.westwin/social-media-marketing-in-china) is the way to go!

Social Media Marketing in China

While a good social media marketing strategy in China falls under the same winning line, there is a significant difference: the social media platforms are way different from the west! They use more sophisticated platforms, like WeChat, Weibo, Youku, Douyin, and Little Red Book. Depending on the target audience and your brand and objectives, other social media platforms can also be considered, but these are definitely the top few. By using social media marketing in China the right way, you can make your brand visible on the right platform, and thereby interact with the right audience and be known in the right circles for the right reasons. Sounds tempting, doesn’t it? Well, let’s take a look at the top 3 platforms and their social media marketing techniques used to successfully reach the right kind of target audience!

Remember! Even if you’ve successfully pulled off social media marketing techniques in other countries, your experience in moot when you bring your business to China. Their ways, platforms, and results are quite different!

WeChat Advertising

Consider WeChat to be the Chinese equivalent of Facebook. This is the most used social media app in China and for good reason. Therefore, it only makes sense that this comes at the top of the list when you’re considering social media marketing in China! WeChat advertising simply allows you to display your ads on a user’s timeline (who is a potential customer) or display a banner ad after a post. One would require an official WeChat account to do this, but keep in mind that it is more than worth it. This increases brand recognition significantly due to the number of users on WeChat. You’ll notice your followers increase as well as drive-in traffic towards your website! One of the more popular types of advertising on WeChat is WeChat Moments!

Now how you go about with your ad is entirely up to you (the options are many). For instance, you can have your brand name with a picture appear on the timeline. You could also have a link to your website or feature a short video to captivate users. Keep in mind that the aim here is to catch the eye of your target audience in a way that other brands don’t: if there’s one thing that Chinese customers like, it’s uniqueness.

Weibo Advertising

Weibo is the second most popular social media platform in China and Twitter is the western equivalent of it. Weibo advertising is widely popular and used by most companies looking for dependable social media marketing in China. It is especially good for brands looking to appeal to a certain demographic. Building the right social media marketing strategy with Weibo is hard to narrow down because the sky’s the limit! There are various options to choose from. For instance, you can advertise your products from famous accounts. Your company’s name could appear when users enter a specific search term on the search engine. There are fan advertising options as well, that are more peppy and modern, but also traditional advertising routes of using a banner. The bottom line is that Weibo gives you the freedom to create your form of social media marketing strategies, in a fun, creative way!

YouKu Advertising

And then, of course, there’s YouKu! This is Chinese YouTube and makes up for 60% of the online video market share in China (that’s a lot!) The good thing about YouKu is that it does not focus solely on targeted marketing- it takes more of a blanket approach by allowing you to reach larger audiences. This is similar to traditional advertising works on TV or in the newspaper. Basically, there are a bunch of ads to choose from and it all depends on your likes. Whether you want to choose a viral video approach or product placement on YouKu-produced content, it’s all your call. Of course, making the decision based on what your brand focuses on and what the potential customer would respond best to is the smartest way to go.